Pay pharmacist a visit
12 April 2008
Publication name: Chemist + Druggist, p18
David Thorp, Director of Research and Information at The Chartered Institute of Marketing believes that the government’s plan to raise awareness of pharmacies is long overdue. Pharmacists can offer quick, professional advice, often without the need for a visit to a GP. He suggests that a social marketing campaign that promotes pharmacists’ skills in GP surgeries and hospital waiting areas would have a huge impact.