Wales benefits
3 June 2008
Publication name: South Wales Argus (Newport), pp6-7
There have been many high profile sporting events held in Wales over the years, giving marketers plenty of opportunities to get their brand name known. Richard Houdmont, Director of The Chartered Institute of Marketing for Wales, says the time is ripe for sponsorship deals, especially as Cardiff has been shortlisted for the European City of Sport Award 2009.