News and Events

INAUGURAL WORLD SOCIAL MARKETING CONFERENCE TO TAKE PLACE IN UK THIS AUTUMN

· To be opened by Professor Philip Kotler

· Organised by the UK’s National Social Marketing Centre in association with The Chartered Institute of Marketing

· Social marketing is set to assume a vitally important role in best marketing practice

· Social Marketing to help improve and enhance the impact and effectiveness of commercial sector techniques and approaches

The Benefits of Marketing in the NHS – A White Paper

* The Paper argues that for the NHS to become patient-led it must first become marketing-led

* Developed with The Institute’s own Medical Marketing Group and an Advisory Group of senior marketing managers from across the NHS

* Public presentations scheduled for London and Leeds

Law firms told to look to marketing to help boost business

· First ever Barristers Clerk to qualify in marketing

· Addresses peers in London and via video links to Leeds and Newcastle

· Important marketing lessons to be shared within the legal profession

The Chartered Institute of Marketing Launches New Career Partner Scheme Website

The Chartered Institute of Marketing is launching a new microsite giving guidance on how to get into marketing for final year students and recent graduates who are interested in a career in the profession.

New framework and member for European Marketing Confederation

· European Marketing Certifications and Qualifications framework launched
. Switzerland joins EMC
. Marketing Compass Survey again adopted for European research in 2009