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The Chartered Institute of Marketing

News and Events

News Release Index

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22 July 2008  | 2012 Olympics logo ineffective say marketers

The latest Marketing Trends Survey from The Chartered Institute of Marketing, conducted by Ipsos MORI, has found that marketers are overwhelmingly sceptical about the effectiveness of the 2012 London Olympic logo.

21 July 2008  | Marketers urged to get qualified in new economic climate

  • Qualified marketers earn more than unqualified or part-qualified colleagues
  • Qualifications make the difference in tough recruitment market
  • Employers will gain professional expertise to exploit opportunities


16 July 2008  | Sales professionals pay outstrips colleagues

  • Pay for sales professionals higher than for other professions at most levels
  • Highest paid sales professionals found in South East
  • Bonuses for sales directors rising sharply


09 July 2008  | Survey shows Olympic ignorance amongst marketers

  • Ignorance of London Olympics Act at staggeringly high levels
  • A quarter of marketers very likely to undertake Olympic-related marketing activities
  • Four-fifths believe London Olympics will have positive impact on British economy


07 July 2008  | Challenging Times – A Conference That Can Help

  • What every business needs to know – now the “nice decade” is over
  • Speakers include Karren Brady, P Y Gerbeau and leading marketing thinkers
  • Event to examine four key areas for business


04 July 2008  | After 60 years, marketing set for key role in new NHS

  • New financial link between quality of care and funding welcomed
  • Institute argues marketers have vital role in improving patient experiences
  • NHS marketers urged to make the most of new commercial incentives


12 June 2008  | Marketers Remain Upbeat Despite Economic Slowdown



  • Latest Marketing Trends Survey reveals that marketers remain positive about their prospects, whilst recognising the UK economy is headed for challenging times
  • Marketing spend continues to rise – especially amongst small businesses
  • More marketers recruiting than cutting staff


23 May 2008  | New Marketing Qualifications Gain Official Accreditation



  • New marketing qualifications accredited by the Qualifications and Curriculum Authority
  • National Qualifications Framework now lists the new marketing qualifications
  • World recognition of The Chartered Institute of Marketing’s qualifications


07 May 2008  | INAUGURAL WORLD SOCIAL MARKETING CONFERENCE TO TAKE PLACE IN UK THIS AUTUMN



· To be opened by Professor Philip Kotler

· Organised by the UK’s National Social Marketing Centre in association with The Chartered Institute of Marketing

· Social marketing is set to assume a vitally important role in best marketing practice

· Social Marketing to help improve and enhance the impact and effectiveness of commercial sector techniques and approaches



22 April 2008  | The Benefits of Marketing in the NHS – A White Paper

* The Paper argues that for the NHS to become patient-led it must first become marketing-led

* Developed with The Institute’s own Medical Marketing Group and an Advisory Group of senior marketing managers from across the NHS

* Public presentations scheduled for London and Leeds



21 April 2008  | Law firms told to look to marketing to help boost business



· First ever Barristers Clerk to qualify in marketing

· Addresses peers in London and via video links to Leeds and Newcastle

· Important marketing lessons to be shared within the legal profession



18 April 2008  | The Chartered Institute of Marketing Launches New Career Partner Scheme Website



The Chartered Institute of Marketing is launching a new microsite giving guidance on how to get into marketing for final year students and recent graduates who are interested in a career in the profession.



12 March 2008  | New framework and member for European Marketing Confederation

· European Marketing Certifications and Qualifications framework launched
. Switzerland joins EMC
. Marketing Compass Survey again adopted for European research in 2009

12 February 2008  | Marketing Qualifications Updated To Meet Future Business Challenges



· Two revised courses to be taught from July 2008

· First professional marketing qualifications to meet MSSSB standards

· Promotes professional marketing standards to employers



07 February 2008  | Sir Paul Judge Appointed President of The Chartered Institute of Marketing

The Chartered Institute of Marketing has appointed Sir Paul Judge as its President. Sir Paul is a well know advocate of professional standards within the marketing profession and has extensive experience of senior business leadership in both the private and public sector.

28 January 2008  | New Sales Training For Today’s Sales Professionals

- Need for sales professionals to keep up to date

- New sales training courses and qualifications launched

- Developed after consultation with industry experts



22 January 2008  | New Chairman Elected At The Chartered Institute of Marketing’s AGM

At The Chartered Institute of Marketing’s AGM meeting, held at its Moor Hall offices last week, Chris Lenton was elected as The Institute’s new Chairman and takes up the two year role immediately. Chris will continue in his current role as a full time director of The Institute of Chartered Secretaries and Administrators, the qualifying body for company secretaries, where he heads their Group Marketing function.

18 January 2008  | Feel "The Marketing Experience" In Earls Court



· Training course tasters

· Expert advice at the Career and Professional Development Clinic

· Specialised “course tasters” need to be booked in advance

 



15 January 2008  | Can social marketing really stop teenagers smoking?

· About 450 children start smoking every day in the UK
· The problem is that young people often don’t want to give up smoking
· Communication has got to be on teenagers’ terms and in language they understand and can relate to
· Social marketing techniques, such as games, can help teenagers stub out the habit

21 December 2007  | New Year, new start

September may be the traditional time for thinking about professional qualifications but marketers no longer have to restrict themselves to once a year. The majority of The Chartered Institute of Marketing’s study centres now run professional qualification courses that in January as well.

19 December 2007  | Marketers have a poor understanding of the law

The majority of Britain’s marketers are failing in their understanding of laws that govern their profession, according to the latest findings from The Chartered Institute of Marketing. And it is the under 35s that that faired worst.

17 December 2007  | Employment prospects in marketing profession remain buoyant



· Substantial percentage of organisations still looking to recruit more marketers
· Professional training supported by employers across the marketing profession



20 November 2007  | Marketers back all-media voluntary codes on junk food advertising

Three-quarters of Britain’s marketers believe that the recent voluntary codes change prohibiting television advertising of junk food to children should be extended across all media, including the internet.

16 November 2007  | Customers the main concern for Europe's marketers

Not unsurprisingly the Marketing Compass Survey 2007 concluded that recruitment and retention of customers is the most important factor for companies across Europe, with innovation and management of the innovation process not far behind.

12 November 2007  | Wanted! - A debate on marketing

The Chartered Institute of Marketing is encouraging marketers to talk more on its proposed new definition of marketing, and to this end has included it on Wikipedia.

01 November 2007  | Survey Reveals That Networking Leads the Way in Digital Age

The latest Marketing Trends Survey from The Chartered Institute of Marketing reveals a clear split between the up-take of digital tools that have a networking element and other digital marketing activities.

26 October 2007  | Award proves sustainable practices add to the bottom line

Marks & Spencer won The Chartered Institute of Marketing-sponsored Green Campaigner of the Year award at the Marketing Week Effectiveness Awards 2007, held at the London Hilton on Tuesday 23 October.

19 October 2007  | Top national graduates get their rewards

This year’s top Chartered Institute of Marketing postgraduate students will receive their prizes from the sponsoring organisations at this year’s graduation, being held on 2 November at Symphony Hall, Birmingham.

18 October 2007  | Commercialisation of NHS means attitudes towards marketing need to change

The need to change attitudes towards marketing in the NHS was discussed at a Masterclass given by The Chartered Institute of Marketing at the Association of Healthcare Communicators’ annual conference today.

10 October 2007  | Chartered Institute of Marketing Graduation 2007

This year’s successful Chartered Institute of Marketing students will receive their postgraduate diplomas at a ceremony being held at Symphony Hall, ICC, Birmingham on 2 November.

25 September 2007  | Latest Marketing Rewards Surveys shows women are breaking through the pay barrier

The pay gap between male and female marketers has reduced significantly in the last year according to the latest Marketing Rewards survey by The Chartered Institute of Marketing.

21 September 2007  | Leading body calls for a new definition of marketing

In the last 10 years marketing has grown by around 80% and there are now well over half a million marketers in Britain. Digital media has exploded onto the scene and social marketing has changed the ethics of the profession. Yet the way marketing defines itself has not changed in 30 years.

17 September 2007  | Train the marketing team, not the individual



Recent research has shown that 11% of employees feel under-skilled for their current role* but if training is to add optimal value to an organisation’s bottom line it needs to be wholly relevant to both team needs and business objectives.