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The Chartered Institute of Marketing
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Professional Development

Self Analysis

Assess your skills

  • Which skills should you develop to help you move up the career ladder?

    CIM's Professional Marketing Standards have been developed through extensive research with employers and leading academics. They provide a practical and sound framework defining the competencies required of marketing professionals at all levels. Employers can use this framework to assess marketing teams: individuals can use the framework to define the skills gaps they need to close in order to progress in their careers.

Click here for further information about the  CIM Professional Marketing Standards

  • Psychometric Testing

    Whether looking for promotion, moving company or changing career, most people today are likely to have to face an assessment centre which contains a battery of tests and screening methods to check their aptitude and attitude.

    CIM has partnered up with PeopleMaps to offer you an innovative new online psychometric testing service. The service has been developed using the same methodologies and techniques that have been applied by corporate psychologists on behalf of Blue Chip employers for many years. It only takes 15 minutes to complete and you will receive a detailed personality profiling report, including:
    • your primary personality traits         
    • your personal strengths and weaknesses         
    • your ideal working environment and         
    • a list of interview questions that you may have difficulty in answering as a result of your personality traits.

In addition, job seekers receive professional advice on how to make best use of the profile in an interview situation. This information prepares you in advance to present yourself in the best possible light, giving you the chance to play up your strengths and minimise your weaknesses. Find out more