What professional marketers say
The Chartered Institute of Marketing is committed to supporting you throughout your marketing career. We believe that continuing professional development (CPD) is essential to your ongoing development as a professional marketer and to the recognition and progression of the industry as a whole.
“Chartered Marketer status means that it's recognised that I've achieved the same level of professionalism as those in other business functions, but also that marketing itself is an essential part of our business strategy. Being a Chartered Marketer proves that I'm serious about this business, and has helped me to be taken more seriously within my company.
“The techniques that are available to us as marketers are constantly evolving and we have to quickly master new ways of communicating with customers such as digital marketing. The legal requirements marketers have to consider are also always changing, and marketers need to understand the implications of these changes. It is essential to continually refresh skills and knowledge.”
Dawn Holmes FCIM Chartered Marketer
Continuous Improvement Manager Brother UK Limited
“Chartered Marketer status puts marketers on par with other professions such as accountancy or law, and as professionals it is our obligation to continuously to develop our skills, keeping up-to-date with the changing environment. It’s the mark of high ethical standards and commitment to the profession. And that’s important to all marketers — junior and senior.”
Malcolm Worrall DipM MCIM Chartered Marketer
Customer Relations Executive Global Operations Smith & Nephew
“Chartered Marketer status is the perfect complement to a CIM qualification - providing current or future employers with solid evidence that you are keeping your skills up-to-date. It’s simply a case of making a record of in-company development or external training - things you may well already be doing.”
Suzanne Butler DipM MCIM Chartered Marketer
Direct Marketing Manager Smart Focus Limited