What counts?
Learning and development activities are grouped into the following categories. When recording your CPD activities for submission, please refer to this table for guidance in selecting the appropriate category and identifying what evidence is required.
1. Qualification studies
All qualifications awarded by The Chartered Institute of Marketing or other marketing, sales or business related qualifications awarded by Government recognised educational institutions.
Evidence required: A copy of your qualification certificate or a letter of attendance signed by your tutor.
Maximum hours that may be claimed under this category: 35
2. Short training courses and workshops
Training courses and workshops aimed at developing your marketing or business knowledge and competence. These can take the form of distance learning training programmes.
Evidence required: A certificate of attendance or a signed letter of attendance from your course tutor.
Maximum hours that may be claimed under this category: 35
3. Language training
A recognised award that will benefit your professional development.
Evidence required: A copy of your certificate, letter of attendance signed by your tutor or a letter from your employer stating the training is useful to your work.
Maximum hours that may be claimed under this category: 35
4. In-company development
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Training undertaken as part of a planned, in-company development scheme
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Promotion and appraisal — recognition will be given for your development within an organisation for which up to 8 hours may be claimed
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Project work — company specific projects to recognise the interaction between marketing and other business disciplines in support of the organisation’s strategy. For example, cross-organisational working, launch of a new website or new market entry plan
Evidence required: A certificate of achievement or a letter from your employer and an outline of the project(s) where appropriate.
Maximum hours that may be claimed under this category: 35
5. Imparting knowledge
Authorship of books, papers, journals or articles — published on marketing, sales or management related subjects. However, other areas will be considered on a case-by-case basis
Evidence required: Copies of books, papers, journals or articles.
Maximum hours that may be claimed under this category: 14, or 35 for books
6. Mentoring
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Mentoring/coaching others to allow for the effective dissemination of knowledge
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Part-time teaching by non-academics
NB. Excludes consultancy work and projects undertaken on behalf of clients.
Evidence required: A letter from the individual being mentored or from the educational establishment.
Maximum hours that may be claimed under this category: 21
7. Conferences and exhibitions
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Organised by The Chartered Institute of Marketing
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Conferences or exhibitions accredited by The Chartered Institute of Marketing
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Organised by other marketing or job/industry related organisations
Evidence required: Your booking/confirmation letter or name badge.
Maximum hours that may be claimed under this category: 10
8. Contribution to the community
Our national, regional, branch and industry group committees/working parties
Committees of other marketing organisations
Job related committees outside your own organisation, eg trade association
Society contributions such as charity work and School Governor
Evidence required: A copy of the minutes or a letter/email confirmation from the organisers.
Maximum hours that may be claimed under this category: 8
9. Private study
Private study involves learning new skills and/or improving marketing/management performance and knowledge.
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Online research, including information extracted from the Knowledge Hub at www.cim.co.uk/knowledgehub
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Learning new job related skills
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Reading marketing and sales related publications
Evidence required: Where applicable, evidenced by noting the source, date and documenting the relevance of the information obtained.
Maximum hours that may be claimed under this category: 8
10. Development events
Marketing or business related participative development events and seminars, excluding social events and meetings that form part of your normal job role.
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CPD events organised by our branches or Market Interest Groups
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Events run by other marketing or business related organisations, including those from other professional bodies
Evidence required: A certificate of attendance or a copy of agenda/minutes of meetings.
Maximum hours that may be claimed under this category: 21
Please note:
Supporting evidence must state your name and the date that the activity took place
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The total amount of combined hours claimed under categories 7, 8, 9 and 10 should not exceed 28 hours annually
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Where study time is in excess of 35 hours, additional time may not be carried forward as a credit for the following year’s CPD
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Please keep copies of your record card and supporting evidence
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The maximum number of hours that may be claimed is 3.5 hours per half day and 7 hours per full day