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The Chartered Institute of Marketing
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Professional Development

Certificate in Professional Sales Practice (Online, Blended E-Learning)

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Who is it for?

  • For those starting a career in sales
  • A refresher for those who have had little formal training
  • Individuals from other disciplines who wish to improve their personal selling skills

Course Demo

Please click here to view course demo

For further information about Blended E-learning qualifications please contact our Client Services Team on +44 (0) 1628 427240 or email cimacademy@cim.co.uk

Price

£2,600 + VAT.

Price includes CIM student membership during your studies, all tuition costs, core text books and full board accommodation for Workshop 2 (en suite single room).

How This Qualification Is Available

  • E-Learning

Overview

This qualification provides a thorough and intensive introduction to sales. It will equip individuals with the knowledge to start their career in sales with confidence. It will also act as a refresher course for those looking to formalise their experience.
 

Profile

Aims and Objectives

Benefits

  • Gain a thorough and intensive grounding in sales, based on the practical application of sales theory
  • The online learning route offers a flexible and effective route to study
  • Achieve a recognised sales qualification to give you confidence and boost your career

Deadlines

Streams commence in January and July each year. Further dates available on request.

For further details please contact our Client Services Team on +44 (0) 1628 427240 or email cimacademy@cim.co.uk

Click here to download a booking form

Entry Requirements And Assessments

This is an introductory level course and there are no specific entry requirements. Applicants will be assessed by CIM Academy on an individual basis.

Exemptions

No exemptions applicable.

Qualification Modules

  1. The Sales Process
  2. Professional Sales Skills & Practical Assessment
  3. Understanding the Customer
  4. Professional Sales in Practice
You will learn how to
  • manage yourself more effectively by performing a personal skills audit and developing a personal action plan to enhance your performance
  • develop and maintain a network of contacts – meeting needs for information and resources
  • create strong proposals and deliver professional presentations
  • make a sales call
  • obtain and analyse market information to form effective sales plans
  • work with Marketing to develop new products and services
  • match products and services to markets and market conditions
  • identify customer needs and present product benefits to overcome objections
  • gain commitment to sales actions and agree terms and conditions
  • gain a greater understanding of your customer
  • provide a good level of customer service through positive action in response to complaints/feedback
  • recognise and act on opportunities for cross- and up-selling
  • comply with relevant legal, ethical and regulatory requirements 
Course structure
  • A blended programme of interactive online tutorials and four face-to-face workshops over six months
  • Ongoing assessment through one practical assessment and three business-related assignments requiring an average of 25-35 hours to complete
  • Requires at least four hours per week study time
  • Online support via CIM City