Introductory Certificate in Marketing
Who is it for?
The Introductory Certificate in Marketing is for anyone educated to GCSE or level 2 standard wishing to gain the basic skills in marketing.
It is not necessary to have any previous experience or knowledge of marketing to join this short course and you can choose to study to suit your requirements and time available. You may already be working and therefore want to study around work commitments, or you may be looking for a job and therefore will not have time to study during the day.
To study for a CIM qualification you will need to become an Affiliate Member (Studying). 
Learn More
I would like more information on this qualification and how to study with CIM Click here
For further information or assistance on CIM Qualifications, contact: qualifications@cim.co.uk or call +44 (0) 1628 427120.
By the end of the course you should know how to:
-
Begin to identify how customer behaviour and segmentation underpins effective marketing practice
-
Understand the key differences in marketing applications across sectors
-
Apply a basic knowledge of the building blocks that make up the marketing tools and to identify best practice in organisations today
-
Demonstrate a working knowledge of ICT and the application of that knowledge to the marketing environment
I took the Introductory Certificate because I wanted to start at the beginning and make sure that I knew the basics with the aim of working my way through the CIM qualifications. The Introductory Certificate provided more than a firm grounding, it has given me increased credibility in my job and my confidence has greatly increased. I am currently working towards my CIM Certificate in Marketing. People are always impressed when they hear that I hold a CIM qualification.
Kay Choudary, Marketing Department, Newbold College
Objectives
The objectives of the CIM Introductory Certificate in Marketing are:
-
To show how a range of environmental factors can influence how an organisation operates
-
To explore methods of research and information gathering and their relationship to marketing practice
-
To highlight the importance of understanding how customers make buying decisions, and the factors that affect those decisions
-
To help students identify target markets and use appropriate techniques for addressing those markets
-
To demonstrate how information and communications technology can be harnessed for use in marketing applications
-
To illustrate the application of marketing principles in a wide range of organizational contexts
-
Gaining this qualification will begin to open doors that before seemed impossible
-
Take your first steps on the pathway to a successful career in marketing
-
Add value to your job by understanding the basic marketing tools
-
Maximise on your professional development: study while working
The registration deadline for June 2008 assessment are 4th April by post and 11th April online.
-
Educated to GCSE or level 2 standard.
-
No previous experience or knowledge of marketing is needed to join the course.
-
Apply now
How will I be assessed?
Assessment is through an online multiple choice examination and two written reports.
The Tools of Marketing
Marketing and the Changing Environment
Marketing in Context
Understanding Customers