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The Chartered Institute of Marketing

Professional Development

Professional Certificate in Marketing

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Who is it for?

Those who are in junior marketing positions or aspire to a career in marketing often take this qualification. Also, the Certificate is particularly useful to those moving into marketing from other backgrounds.

It is also a useful introduction to marketing for those working in a marketing support role. Many of those who enrol will be Marketing Assistants or a Personal Assistant .

To study for this qualification you need to become an Affiliate Member (Studying). greyarrow2 Learn more

contact-us-low-envelope-iconTo receive further details about studying with CIM, please greyarrow2 click here

Alternatively, contact: qualifications@cim.co.uk or call +44 (0)1628 427120

How This Qualification Is Available

  • Study methods

Overview

In the fast changing world of employment the Professional Certificate in Marketing is particularly useful to those moving into marketing roles from other backgrounds. It is also a very useful introduction to marketing for those working on the peripheries of marketing in a support role. 

Profile

"I chose to study for the CIM Professional Certificate in Marketing, as it was the only course available that truly concentrated on all aspects of marketing.  It is a very well respected qualification and I feel that it has given me a firm grounding to further myself in the field of marketing.  I have gained a lot of knowledge for all aspects of marketing, which I am able to apply to work situations."

Aims and Objectives

  • Understand the role of marketing in business recognising its development and its implications for the organisation                                  
  • Utilise marketing research to improve customer communications and analyse and interpret written, visual and graphical data                                  
  • Distinguish between the types of organisation within the public, private and voluntary sectors, understand their objectives and the influences upon them                                   
  • Recognise the importance of collecting relevant data, and the variety of information sources, both primary and secondary
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Benefits

  • Learn about the whole spectrum of marketing activity at a hands-on level                                       
  • Gain a greater understanding of best practice in marketing                                       
  • Gain a professional marketing qualification to help you in career progression
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Deadlines

The registration deadline for June 2008 assessment are 4th April by post and 11th April online.

Entry Requirements And Assessments

  1. Educated to A Level or level 3 standard      
  2. Work experience in marketing  
  3. Introductory Certificate in Marketing/Foundation Certificate in Marketing      
  4. NVQ or SVQ Level 2 in any other subject      
  5. Other appropriate qualifications approved by CIM      
  6. Apply online

How will I be assessed?

This qualification is achievable within one year of part-time study and is taught by module. All modules are assessed by either examination or assignment. Some study centres do not offer assignment-based assessment so you should check in advance with your chosen centre.

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Exemptions

There are no exemptions awarded at this level. You will need to study all 4 of the modules that make up the qualification.

Qualification Modules

Marketing Environment

By the end of this module you should be able to:

  • Understand the nature of the marketing environment and its relevance for the organisation and marketing practice           
  • Examine the various types of organisation, their objectives and the interface between marketing, internal functions and external influences           
  • Recognise the importance of building relationships with relevant stakeholders          
  • Identify and interpret the marketing implications of significant changes in an organization's wider environment            
  • Understand the complex, dynamic and uncertain nature of the external environment and how it might be best managed in marketing terms
Marketing in Practice

By the end of this module you should be able to:

  • Collect relevant data from a variety of secondary information sources     
  • Analyse and interpret written, visual and graphical data     
  • Devise appropriate visual and graphical means to present marketing data     
  • Make recommendations based on information obtained from multiple sources     
  • Evaluate and select media and promotional activities appropriate to the organisation's objectives and status and to its marketing context     
  • Calculate and justify budgets for marketing mix decisions     
  • Develop relationships inside and outside the organisation     
  • Apply planning techniques to a range of marketing tasks and activities     
  • Undertake basic marketing activities and within an agreed plan and monitor and report on progress     
  • Gather information for, and evaluate marketing results against, financial and other criteria
Customer Communications

By the end of this module you should be able to:

  • Recognise organisations as open systemsand explain the importance of relationships between the organisation and its suppliers, intermediaries, customers and other key stakeholders in a changing environment    
  • Explain why it is important for marketers to understand consumer and industrial buying behaviour for marketing decisions    
  • Explain the elements of the promotional mix and its fit with the marketing planning process    
  • Explain the advantages and disadvantages of the range of communications tools available to an organisation    
  • Develop internal and external communications using appropriate tools to suit a variety of target audiences and using an understanding of customer behaviour and customer information    
  • Select appropriate verbal and non-verbal communications with people inside and outside the organisation    
  • Demonstrate the importance of customers and customer service and apply customer care principles to create positive relationships with customers in a variety of contexts
Marketing Fundamentals

By the end of this module you should be able to:

  • Understand the development of marketing and its changing role within a variety of organizations
  • Understand the various tools of the marketer and evaluate their strengths and weaknesses
  • Recognise the impact achievable through modifying the marketing mix for (re)positioning the product and service offerings
  • Understand the importance of planning in the management of the marketing activity
  • Develop an awareness and understanding of the  technological advances in marketing and the impact of information technology on the marketing mix decisions
  • Understand the importance of customers and their behaviour relating to marketing decisions

Where This Qualification Is Available