Online Marketing Masterclass
Learning from the best in the business
Course Ref: 0189 | CPD Hours: 14 | Price: £ 1295(exc. VAT) | Member Price: £ 1165.50(exc. VAT)
2 day course. Residential course – price includes full board, tuition and materials.
We can also train a group, or customise a training course to your specific needs, please email us for further information.
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The traditional marketing models have mutated online. A website is much more than a communication tool - it’s a commitment to an ongoing brand engagement. Over the next five years, websites will become your primary marketing channel, demanding a huge investment in terms of time and resources.
This course covers established online marketing techniques and emerging technologies, as well as giving you the tools to create and manage successful online marketing initiatives.
This is an opportunity for big brands to find out what other big brands do through first-hand experience and case studies. The course directors are behind some of the world’s most successful websites and there’s plenty of inspiration to take away.
Online marketing is one of most ambiguous and complicated roles a marketer can be faced with. This course will cover the process through research and planning through to execution of a successful online marketing initiative. It will also cover the intangible ‘magic’ that makes the difference between an online brand and an online superbrand.
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Employ new online marketing initiatives
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Manage the process internally
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Brief and control agencies
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Launch initiatives such as website, email, viral, online PR and search engine campaigns
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Deliver quality experiences leading to increased loyalty
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Understanding the customer – audience profiling, user scenarios, segmentation
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Benchmarking against competitors Understanding information architecture – sitemaps, wireframes, user journeys
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Case studies on ecommerce, microsites, viral campaigns, email marketing
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Testing and deployment techniques
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An understanding of emerging technologies
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A practical set of templates
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A firsthand account of successes and failures of blue-chip brands across all e-marketing channels
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Inspiration
For individuals with a good understanding of the business benefits of online marketing, but who feel frustrated by the lack of established processes and standards for managing the process. This course is also suitable for Marketing Managers and Senior Brand Managers.
Manager
All of our marketing training is based on the CIM's Professional Marketing Standards framework, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Please take your time to review our standards framework, if you have not already done so.