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Professional Development

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Fundamentals of Selling

Develop into a more effective and successful sales professional

Course Ref: 0809  | CPD Hours: 7  | Price: £ 499.00(exc. VAT)  | Member Price: £ 449.10(exc. VAT)

Price includes morning coffee, lunch, afternoon tea and all course materials.

Click the venue name for location details. Venue will be confirmed on joining.

We can also train a group, or customise a training course to your specific needs. Please email us for further information.

Start Date End Date Venue  
26/06/2008 26/06/2008 London
23/07/2008 23/07/2008 London
09/09/2008 09/09/2008 Manchester
02/10/2008 02/10/2008 London
09/12/2008 09/12/2008 London

The purpose of this course:

The practical nature of this workshop will help you to improve your confidence through knowledge, understanding and improved persuasion techniques.

Benefits for your organisation:

Your organisation will need to ensure that all its sales people are proactive when selling by utilising tactical and ethical skills. This workshop will give a thorough grounding in the fundamental sales techniques you can use for the benefit of your organisation’s bottom line.

Benefits for you as an individual:

The workshop focuses on a structured approach to selling and concentrates on providing ideas that can be converted to suit your own style and personality. The open and participative style of the workshop will ensure that the skills learned are not forgotten.

You will learn how to:

  • Identify and improve your personal qualities and skills   
  • Plan a sale and how to improve upon your planning skills   
  • Prepare a persuasive communication for customers   
  • Increase your success in booking appointments on the telephone   
  • Be more confident in establishing customer rapport, follow through and learn how to generate positive feedback   
  • Establish and agree your customers needs and wants more effectively   
  • Present your product/service more persuasively   
  • Establish, interpret and deal with customer objections positively   
  • Identify, generate and maximise closing opportunities   
  • Recognise and appreciate non verbal signals

Who this course is for:

Anyone seeking to improve face to face persuasive communication techniques will benefit from this customer-focused and participative workshop. It is relevant to experienced sales people seeking fresh ideas and will be ideal for people new to sales needing to generate a more positive attitude, develop confidence and enthusiasm.

Level:

Support/Practitioner/Manager

All of our marketing training is based on the CIM's Professional Marketing Standards framework, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Please take your time to review our standards framework, if you have not already done so.



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