Fundamentals of Negotiation
Improve profitability, learn effective negotiation techniques and how to avoid common problems
Course Ref: 0876 | CPD Hours: 7 | Price: £ 499.00(exc. VAT) | Member Price: £ 449.00(exc. VAT)
Price includes morning coffee, lunch, afternoon tea and all course materials.
Click the venue name for location details. Venue will be confirmed on joining.
We can also train a group, or customise a training course to your specific needs. Please email us for further information.
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You will learn how to improve your organisation’s profitability through using effective negotiating techniques with your customers.
You will be able to achieve optimum value and benefits for your organisation from your business transactions, whilst ensuring that your customers (internal and external) are satisfied with the outcome. This will ensure valuable ongoing business, sound working relationships and defence from competitive attack.
You will learn techniques and skills that will help you achieve optimum returns from your business transactions, strengthen your business relationships and build your confidence.
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Determine when to sell, and when to negotiate
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Assess financial implications of negotiating – what’s the overall value of the proposal and when to accept it
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Define a structured approach and guide to the process
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Plan negotiation objectives and the scope – know how far to move
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Determine the tactics of negotiation and your action plan
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Set limits, values and establish key tasks
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Recognise negotiating styles and their implications and relate these to your customers stance
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Interpret the signals from your customer – recognise willingness to move and where
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Explore possibilities without commitment – consider where a settlement might be made without conceding value
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Bargain effectively
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Close the negotiation – agree what’s been agreed
People who have the authority to negotiate the elements of a business proposal, from either a buying or selling perspective, in order to optimise value and mutual gain.
Practitioner/Manager
All of our marketing training is based on the CIM's Professional Marketing Standards framework, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Please take your time to review our standards framework, if you have not already done so.