Professional Development

Price includes full board accommodation and course materials.

Level: Masterclass

Key issues:

Modern marketing communications take many forms including off and online options that have influence at all organisational levels. Creative communications are essential in all their forms regardless of which media is being employed to effectively deliver the right messages to the right audiences. Creativity is evident in communications planning; orchestration and delivery.

The purpose of this course:

The purpose of this course is to ensure a thorough understanding of the communications landscape and consider how to be creative in terms of media; message; timing; integration and delivery.

Who this course is for:

This course is for those responsible for communications planning & those working within communication teams.

Benefits for your organisation:

Creative communications does not simply relate to message formulation. Creativity is also evident in design; scheduling; briefing; integration and orchestration. Effective management of communications has massive impact on the organisation’s brand; results; image and reputation.

Benefits for you as an individual:

This is an in-depth programme that will arm delegates with a detailed understanding of traditional; newer and innovative communications options. It will consider message formulation and how this works with other communication tools - picking appropriate times for methods of delivery. It will also cover how to prepare a budget.

You will learn how to:

• Construct a communications plan
• Select appropriate media options
• Design appropriate messages
• Establish budgets
• Manage the communications process
• Communicate skills absorbed to others in the workplace

Course content:

• Construction of a communications planning framework
• Consideration of all media options available to them
• Planning a communications initiative
• Considering the formulation of appropriate messages
• Creative orchestration Integrating media options together
• Establishing a budget for objectives Briefing an agency
• Organising internal communications to match external communications
• Using frameworks to assist in decision making

Pre and post learning support:

Integrating Marketing Communications by Chris Fill

Delegates should bring samples of current campaigns being run in order that these can be used as examples and discussed. Where possible, results from these campaigns should also be included.

To take away from the course:

• Communications planning template
• Models and frameworks

Professional Standards

All of our marketing courses are based on CIM's Professional Marketing Standards, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Review our Professional Marketing Standards framework