Professional Development

Level: Advanced

Key issues:

You want to explore the rudiments of copywriting as well as have time to put your lessons into practice. Look no further. This highly popular event encourages you to develop both your creative thinking and writing skills, so boost your professional creative value and self-confidence.

The purpose of this course:

This course will help you understand the complete process of copywriting and how to implement it within your organisation

Who this course is for:

Anyone who wishes to improve their copywriting skills or as a starting point for those new to copywriting. This course is also suitable for those organisations that want to understand and use their creative agency with maximum impact.

The natural follow up to this course is ‘Advanced Copywriting for Marketers’.

Benefits for your organisation:

The personality of an organisation is portrayed through its communications. Normally an organisation will use an agency, at considerable expense, to write copy. Yet, the most creative solution may be sitting within your own marketing department.

This course will encourage your in-house writers to become more effective, as well as gain better results from external resources.

Benefits for you as an individual:

You will never struggle with writer’s block again but write and think like a professional copywriter. This will improve the perception of your brand. You will be able to write anything from a poster to a brochure, with confidence.

You will learn how to:

• Understand the psychology of copywriting
• Prevent writers block and turn a blank page into a powerful message
• Improve your use of grammar
• Understand creative media planning
• Achieve mission-critical objectives through targeting your copy, as well as your marketing
• Plan and write the perfect promotional letter
• Write for the broadcast media
• Plan, write and implement copy on the web
• Control your PR with effective research, planning and writing
• Confidently communicate with external creative suppliers

Course content:

• Understanding the principles of copywriting
• Writing powerful advertisements
• Devising professional creative briefs
• Planning effective brochures and leaflets
• Incorporating innovative writing techniques into your work
• Producing news-grabbing press releases
• Understanding what makes a powerful broadcast presentation
• Writing brand compliant web copy Understanding consumer psychology
• Planning integrated creative communication campaigns
• Improving your use of grammar

To take away from the course:

In addition to a handout reminding you of your key lessons learnt on your course, you’ll take away a 700-page copywriting manual to keep by your side as your definitive creative writing guide.

Professional Standards

All of our marketing courses are based on CIM's Professional Marketing Standards, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Review our Professional Marketing Standards framework.