Professional Development

Price includes refreshments, lunch and course materials.

Level: Foundation

Key issues:

Gain the confidence and skills required to implement the key stages of excellent project management

Project management skills are fundamental to all successful marketing operations. Ever-increasing needs for efficiency, cost-effectiveness and results mean it is essential that marketers be given the practical skills to enable them to perform and achieve tangible project outcomes, whilst managing stakeholder expectations and the needs of the team.

The purpose of this course:

This workshop provides an essential foundation for anyone new to project management. With a focus on the steps required to scope, plan, implement and evaluate marketing projects, it also provides the grounding required to deliver on time and within budget. We also consider the ‘human factor’, encouraging the project manager to manage the process of gaining cooperation and mutual accountability within the project team.

Who this course is for:

This workshop provides the perfect introduction to project management and is therefore suitable for anyone who is new to marketing or project management and would like some formal training to help build skill and confidence.

Benefits for your organisation:

Project management skills are fundamental to all successful marketing operations. The growing need for efficiency, cost-effectiveness and results mean it is essential that marketers be given the practical skills to enable them to perform to their best. This workshop provides those essential skills and for the organisation this means better project control and delivery, and confident marketers who take the inevitable challenges of project management in their stride.

Benefits for you as an individual:

You will come away from the course understanding the key stages of project management and your responsibilities to both stakeholders and your team. You will gain confidence in the process you must follow to deliver projects on time and within budget. You’ll also gain an understanding of how to unite your team and work together to welcome the challenges that project management brings.

You will learn how to:

• Understand what it really means to be a project manager and why it is an essential skill for the ambitious marketer
• Understand how personal efficiency is a big contributory factor to successful project management
• Scope a project and set realistic objectives while managing stakeholder expectations
• Plan a project and prioritise all the tasks within the plan
• Implement the project plan and organise your team to work to deadlines
• Work with the team to get the best out of people so that they understand the role they are playing and the accountability they have to other team members to play their part in a successful outcome
• Understand why evaluation is so important

Course content:

What is a project?

• Skills needed to be a great project manager?

The Project Management Cycle

Stage 1 – Briefing and Scoping

• The essentials of a good brief
• Setting the scope for the project and managing everyone’s expectations of what the project can achieve

Stage 2 - Planning the Project:

• Breaking projects down into key work stages and actions
• Agreeing the plan
• Budgeting
• Contingency planning and risk management

Stage 3 - Implementation

• Monitoring tools to ensure good communication

Stage 4 - Evaluation

• Evaluation criteria - how successful the project implementation and outcome has been

Pre and post learning support:

Delegates are asked to think about and bring along to the course 1 example of a project they are working on or will be working on in the future. (NB This should be a project that you are able to talk about openly with other delegates)

To take away from the course:

Delegates can take away all the project management templates we use on the day. An aide-memoire is also provided covering all the key points discussed

Professional Standards

All of our marketing courses are based on CIM's Professional Marketing Standards, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Review our Professional Marketing Standards framework