Professional Development

Price includes refreshments, lunch and course materials.

Level: Foundation

Key issues:

Thanks to the methods shown on this dynamic course, you can actually relish the prospect of being asked to put pen to paper.

The purpose of this course:

Reports and proposals are the lifeblood of many companies and organisations. Step-by-step this important workshop shows how to structure your writing and maintain your readers’ interests.

You may choose to take this course in conjunction with Principles of Great Copywriting.

Who this course is for:

Salespeople, marketers, advertisers, brand managers, web professionals, other managers, or anyone who needs added confidence to professionally write with style.

Benefits for your organisation:

Few professionals go through their marketing career without having to write a report or proposal. This course ensures that your people have the necessary skills to communicate their ideas effectively and succinctly.

Benefits for you as an individual:

From brief to final document, you will learn how to write with clarity and conviction; delivering documents that people actually want to read and refer to time after time.

You will learn how to:

• Avoid the pitfalls of poorly conceived reports and proposals
• Handle ‘writer’s block’
• Edit reports successfully
• Deal with jargon and clichés
• Mind-map reports
• Improve textual flow and structure
• Find the perfect creative tone of voice for your reports
• Research the facts and deliver the conclusions
• Draw on essential grammar and punctuation skills
• Use simple language
• Practice editing
• Cope with common word confusions
• Report layouts

Course content:

• The printed conversation
• The difference between reports and proposals
• Steps to structure your document
• Adapting your style
• Summaries
• The bid brief
• Research
• Targeting
• Grammar and punctuation
• Final presentations

Pre and post learning support:

It would be useful to bring a recent example of one of your reports.

To take away from the course:

Course handouts and a Teach Yourself Copywriting textbook

Professional Standards

All of our marketing courses are based on CIM's Professional Marketing Standards, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Review our Professional Marketing Standards framework