Ensuring Your Website is DDA Compliant
Addressing the gap in knowledge – to ensure your website is accessible
-
Course code: 0886
-
Duration: 1 day
-
Format: Workshop
-
Price: £499.00 (exc. VAT)
-
Member price: £449.10 (exc. VAT)
-
CPD Hours: 7
Price includes refreshments, lunch and course materials
|
Start Date
|
End Date
|
Venue
|
|
|
03/06/2008
|
03/06/2008
|
London
|
|
|
|
Key issues:
The Disability Discrimination Act 1995 does not just cover the accessibility of your physical premises; it covers your virtual presence as well. Your e-channels (websites and e-communications) are legally required to be accessible to anyone with a disability.
The purpose of this course:
This workshop will ensure that you take into account fundamental usability issues when planning, designing, updating and maintaining your websites.
Who this course is for:
Anyone seeking to improve e-channel accessibility for anyone with a disability, or wishing to test the effectiveness of their websites for highly targeted audiences. This workshop will assist in the initial stages of implementing an accessibility review for an organisation of any size.
Benefits for your organisation:
You will need to ensure that your websites are compliant, useable and easily navigable for people with disabilities. Your organisation will need to explore opportunities to widen the appeal of its websites to improve site context and content for specialist markets and users. This will all enhance the perception of your brand, practical and social values.
Benefits for you as an individual:
You will improve web design understanding and skills by integrating your communication strategy with design excellence. This will assist in a greater implementation of your brand values. This knowledge is useful when producing websites yourself, or using external agencies.
You will learn how to:
-
Plan websites with accessibility in mind
-
Explore opportunities to widen the appeal of your websites
-
Appreciate and understand the legal implications of web accessibility
-
Assess usability software and evaluate sites
-
Improve presentation of content – taking into account the potential marketplace
-
Set up and develop usability groups
-
Integrate ‘accessibility’ into your overall marketing communications strategy
Professional Standards
All of our marketing courses are based on CIM's Professional Marketing Standards, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Review our Professional Marketing Standards framework.