Professional Development

Price includes refreshments, lunch and course materials

Level: Advanced

The purpose of this course:

The requirement for good pricing disciplines is universally accepted. However, for many marketers, pricing remains difficult & unglamorous. Consequently, in many organisations, pricing is poorly managed with insufficient time & attention devoted to this most important decision.

The purpose of this course is to equip delegates with the knowledge to take better informed, more profitable pricing decisions.

Who this course is for:

All marketers with responsibility or influence in taking pricing decisions

Benefits for your organisation:

Price is one of the most important business decisions given it is a key determinant of volume, margin & profitability. Without informed management, many pricing decisions will be poorly conceived with the consequent adverse effect on profitability & cash flow.

This course demonstrates why & how to take better informed, more profitable pricing decisions.

Benefits for you as an individual:

Delegates will benefit by understanding

• Why pricing decisions are important
• Why pricing requires a much greater share of their attention and why pricing decisions should not be abdicated to the sales or finance departments
• The key pricing relationships including some basic pricing theory
• Some commonly used pricing strategies
• The principles that underpin effective pricing decisions

You will learn how to:

• Understand the interrelationships between price, volume, revenue, margin & profitability
• Select the most appropriate pricing strategy for your situation
• Apply the principles of effective pricing to your situation
• Take better informed, more profitable pricing decisions

A case study will also give delegates the opportunity to put the knowledge gained into practice.

Professional Standards

All of our marketing courses are based on CIM's Professional Marketing Standards, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Review our Professional Marketing Standards framework.