Professional Development

Price includes refreshments, lunch and course materials.

Level: Foundation

Key issues:

Your organisation invests time money and energy ensuring that its brand is appreciated. Yet without great people having the self-confidence to collaborate effectively to deliver key values, business goals become difficult to reach.

By concentrating on developing self-assurance and improving communication skills Assert Yourself helps build the most important marketing tools of all: self-confidence and mutual respect.

The purpose of this course:

When you feel comfortable to get your point across, everything at work improves; from dealing with difficult customers and demanding teams, to achieving what you do best - at peak performance.

This highly enjoyable event is crucial for anyone at any level wishing to learn how by saying “no” to being undervalued, encourages others to resoundingly say ‘yes’ to initiative and insights.

Who this course is for:

Anyone looking to build confidence in themselves or teams will find that this event helps you communicate more effectively with the key people you work with throughout your sales and marketing career.

Benefits for your organisation:

Each member of your sales or marketing team brings individual strengths and skills to your flourishing organisation. Packed with cutting edge - highly enjoyable, interactive exercises, this popular event draws out people’s full potential so making them happier, more successful team players.

Benefits for you as an individual:

Getting the balance between being too shy or aggressive at work is always difficult. This popular event gives you the confidence to ensure that you are heard, respected and appreciated.

You will learn how to:

• Revive and release your full professional potential
• Instil confidence in others by understanding what motivates yourself
• Adapt and flourish hectic sales and marketing environments
• Build mutual trust and understanding
• Improve listening skills
• Be heard, respected and valued
• Tackle awkward people
• Continue to be a valued asset to your company whilst remaining in control of your own career

Course content:

• Your rights as a successful sales and marketing professional
• Acceptance behaviour
• Aggression versus assertion
• The social mask
• Assertive language
• Planning what you want - getting what you deserve
• Open listening
• Dealing with awkward colleagues Handling difficult customers
• Beating stress in sales and marketing
• Designing your own future
• Video presentation

To take away from the course:

Course handouts and a copy of the best selling book: Reinvent Yourself.

Professional Standards

All of our marketing courses are based on CIM's Professional Marketing Standards, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Review our Professional Marketing Standards framework