Professional Development

Price includes refreshments, lunch and course materials.

Level: Advanced

Key issues:

Strategy can only impact on the bottom line if it is successfully implemented. Many would argue that drafting strategy is easy and that the key challenge lies in successful implementation.

The purpose of this course:

This workshop gives you a clear, logical process to adopt in translating high-level strategy into practical activity, highlighting the key steps and potential pitfalls along the way.

Who this course is for:

The course is suitable for any manager who is responsible for implementing a strategy or a member of a marketing or sales team that must successfully deliver a strategy.

Benefits for your organisation:

When your organisation has a clear strategy that it wants to realise, it is important that the strategy is implemented effectively and efficiently in order to fully achieve the organisation’s potential. This workshop provides a clear logical process to allow mangers to acquire the skills and knowledge needed to meet the challenges of strategy implementation.

Benefits for you as an individual:

You will benefit from having a clear understanding of how to organise and prepare for successful strategy implementation.

You will learn how to:

Use the key tools and techniques needed to:

• Identify where your organisation’s culture needs to change in order to remove barriers to success
• Translate high-level strategy into practical goals and objectives with a clear appreciation of the critical success factors
• Identify and make plans to fill gaps in your organisation’s capability
• Develop internal marketing techniques to win and retain stakeholder support
• Design and put in place a practical balanced performance management system to ensure things get done right and the right things get done.
• Establish milestones and metrics to monitor progress

Course content:

• Strategy implementation challenges and barriers
• Capability building and stakeholder management
• Culture and change management
• Internal marketing
• Priority and project management
• Balanced scorecard

Pre and post learning support:

Delegates will receive a suggested reading list and appropriate articles

To take away from the course:

The course content provides the delegates with a range of frameworks, tools and techniques that can be used by those managers involved with implementing strategy

Professional Standards

All of our marketing courses are based on CIM's Professional Marketing Standards, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Review our Professional Marketing Standards framework