How to Write The Perfect Brochure and Leaflet
The A-Z of writing brochures and leaflets - packed with useful information from cover to cover
-
Course code: 1200
-
Duration: 1 day
-
Format: Workshop
-
Price: £499.00 (exc. VAT)
-
Member price: £449.10 (exc. VAT)
-
CPD Hours: 7
Price includes refreshments, lunch and course materials.
|
Start Date
|
End Date
|
Venue
|
|
|
19/06/2008
|
19/06/2008
|
Birmingham
|
|
|
|
29/08/2008
|
29/08/2008
|
London
|
|
|
|
23/10/2008
|
23/10/2008
|
London
|
|
|
|
05/12/2008
|
05/12/2008
|
Manchester
|
|
|
|
Key issues:
Capturing the heart of your message in a brochure or leaflet requires careful planning and precise writing. Step-by-step, you will be shown how to ensure your message remains captivating and clear.
The purpose of this course:
Ideal for anyone wishing to write a striking leaflet or brochure, this highly popular interactive workshop explains how to capture the essence of your product or service and so drive enquiries. It is an ideal complement to the Principles of Great Copywriting course.
Who this course is for:
Whether you work in a creative agency or in-house, brochures and leaflets act as the showrooms for your products and services. This event will help show off your benefits to their full potential - compelling readers to take action.
Benefits for your organisation:
Thanks to its comprehensive content, this course encourages your writing teams to plan and write brochures or leaflets that exceed expectations.
Benefits for you as an individual:
Discover what does and doesn’t work in creative brochures or leaflets, develop a brochure or leaflet brief and pass critical judgement on different copy platforms.
You will learn how to:
-
Understand the role of brochures and leaflets
-
Create immediate impact
-
Tell a compelling story
-
Devise a brand copy style
-
Develop effective and compelling themes in longer print collateral, such as brochures
-
Assess your competitor’s creative work
-
Drive direct response or, alternatively, point people to your website
-
Understand how new technologies impact on traditional writing
Course content:
-
Your collateral from front to back
-
Planning a brochure or leaflet
-
Word techniques
-
Balancing words and pictures
-
Grammar
-
e-brochure writing
-
Practical exercises
To take away from the course:
Course handouts and Gabay’s Copywriters’ Compendium
Professional Standards
All of our marketing courses are based on CIM's Professional Marketing Standards, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Review our Professional Marketing Standards framework