Creative Briefing and Agency Management
Plan it, brief it - ensure it meets your full expectations
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Course code: 1213
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Duration: 1 day
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Format: Workshop
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Price: £499.00 (exc. VAT)
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Member price: £449.10 (exc. VAT)
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CPD Hours: 7
Price includes refreshments, lunch and course materials.
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Start Date
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End Date
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Venue
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28/07/2008
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28/07/2008
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London
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24/10/2008
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24/10/2008
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London
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Key issues:
Your creative suppliers need to get under the skin of your brand and then help explain benefits to a targeted audience. This exceptionally useful event will help you design a brief, evaluate creative work, improve creative thinking techniques and develop strong and profitable supplier relationships. Whether you want tips to help manage existing agency relationships, nurture new ones or even deal with international agencies, this essential course will help you get more from your professional creative teams.
The purpose of this course:
By explaining the most prudent procedures practiced for both agencies and clients alike, this highly practical workshop will ensure both you and your suppliers think smarter by acting more cohesively when producing creatively astute campaigns.
Who this course is for:
This course is ideal for anyone who wants to develop profitable, professional relationships with creative suppliers.
Benefits for your organisation:
This course will help your key personnel understand how to construct and implement intelligent creative briefs. As a result of highly practical exercises, they will gain a good understanding of how to select the right agency for your needs and get more from their services.
Benefits for you as an individual:
This course is ideal for anyone looking to assert their role when dealing with creative suppliers.
You will learn how to:
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Design your own creative brief
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Understand various agency roles
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Deal more effectively with creative suppliers
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Get more from web designers
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Construct a professional Contact Report
Course content:
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Writing an effective creative brief
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Understanding creative supplier roles and responsibilities
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Managing meetings
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Creative thinking techniques for teams
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Following reporting structures Building long-term relationships
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Presenting creative work
To take away from the course:
Course handouts and Teach Yourself Marketing textbook.
Professional Standards
All of our marketing courses are based on CIM's Professional Marketing Standards, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Review our Professional Marketing Standards framework