Professional Development

Price includes refreshments, lunch and course materials.

Level: Foundation

Key issues:

From planning your podcast to evaluating tools for recording, implementing and broadcasting a powerful podcasting e-campaign; you’ll explore vital tips and creative techniques to ensure your social network creative campaign harnesses the full potential of the latest cutting-edge technology used by leading brands.

The purpose of this course:

Learn how to write and deliver the perfect blog and podcast to encourage audiences to respond to your message and spread your brand virally throughout the web.

Who this course is for:

This event is perfect for any marketing professional looking to gain a comprehensive grounding in podcasting, blogging and writing in social network arenas such as Facebook.

Benefits for your organisation:

Keeping abreast of new and emergent communications tools is essential for marketing and communications practitioners. This highly creative workshop is designed to give your team the knowledge and basic understanding they need to integrate blogs, podcasting (and video-casting) into your media-neutral social network campaigns.

Benefits for you as an individual:

Turn your communications programmes into sound ideas that fully realise your brand vision.

You will learn how to:

• Extend traditional e-commerce marketing plans
• Deepen the reach of your direct marketing campaigns
• Appreciate the potential of new global broadcasting creative channels
• Develop content for Podcasts (including video-casts) and blogs
• Exploit new technologies to enhance the delivery of your brand message
• Start your own pod or blogging community
• Use marketing copy in social web networks like Facebook
• Stream-cast – beyond blogging

Course content:

• Understanding the need for Pods and Blogs
• Getting to grips with technology
• Planning your podcasts
• Writing your podcasts
• Planning your blogs
• Writing your blogs
• Delivering your communications to the heart of your audience
• Social network Guerrilla Marketing
• Publishing your own blog
• Exercise

Pre and post learning support:

It would be useful to bring a list of blogs, social networks and podcasts which you admire to the event.

To take away from the course:

Course handouts and a book on successful web marketing.

Professional Standards

All of our marketing courses are based on CIM's Professional Marketing Standards, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Review our Professional Marketing Standards framework