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Global benchmarking

Branded Customer Experience Benchmark

Merging promise and experience - a new annual benchmark

A new annual benchmark, launched in late 2011, exploring how organisations articulate, orchestrate, manage and deliver an integrated, consistent and branded customer experience.

Whether your business provides products or service... whether you operate in business markets or consumer markets, the principles of aligning the brand promise (expectation) with the customer experience (reality) are well recognised - but challenging to achieve. Our goals for this initiative:

  • Create a benchmark which establishes how well a company is aligned internally to deliver a strong and distinct branded customer experience
  • Understand the key factors that affect an company's ability to articulate, orchestrate and manage an integrated brand experience
  • Understand the organisational facts that contribute to successfully managing brand as experience
  • Track the importance of brand as experience on the marketing agenda

Results from the first benchmark are now available. For more information, visit our global benchmarking platform.

Unlock the Value of Creative

A benchmarking study exploring how businesses can get more from marketing assets and campaigns

As organisations increasingly focus on growth and an 'upturn' mindset, marketers across all sectors are grappling with the challenge of driving performance whilst working smarter to achieve more effective communications with less.

  • How can we do more with less?
  • How can we become more efficient and responsive?
  • How can we better learn from experiences and capture 'good practice'?

Responding to these questions, The Chartered Institute of Marketing and Canon Europe conducted a pan-European benchmarking study to explore how industry leaders can unlock value from creative marketing assets and processes.

How do you compare?

Take our complimentary online benchmark survey and receive an instant, personalised report charting your responses against those of peers in other major, international organisations.