Branded Customer Experience Benchmark
Merging promise and experience - a new annual benchmark
A new annual benchmark, launched in late 2011, exploring how organisations articulate,
orchestrate, manage and deliver an integrated, consistent and branded customer experience.
Whether your business provides products or service... whether you operate in business
markets or consumer markets, the principles of aligning the brand promise (expectation)
with the customer experience (reality) are well recognised - but challenging to
achieve. Our goals for this initiative:
Create a benchmark which establishes how well a company is aligned internally
to deliver a strong and distinct branded customer experience
Understand the key factors that affect an company's ability to articulate,
orchestrate and manage an integrated brand experience
Understand the organisational facts that contribute to successfully managing
brand as experience
Track the importance of brand as experience on the marketing agenda
Results from the first benchmark are now available. For more information,
visit our global benchmarking platform.
Unlock the Value of Creative
A benchmarking study exploring how businesses can get more from marketing assets
As organisations increasingly focus on growth and an 'upturn' mindset, marketers
across all sectors are grappling with the challenge of driving performance whilst
working smarter to achieve more effective communications with less.
How can we do more with less?
How can we become more efficient and responsive?
How can we better learn from experiences and capture 'good practice'?
Responding to these questions, The Chartered Institute of Marketing and Canon Europe
conducted a pan-European benchmarking study to explore how industry leaders can
unlock value from creative marketing assets and processes.
How do you compare?
Take our complimentary online benchmark survey
and receive an instant, personalised report charting your responses against those
of peers in other major, international organisations.