Papers and surveys: New thinking and analysis on hot marketing topics
Research papers
Our research papers, policy papers and white papers set out the latest thinking on topics affecting the marketing profession. The papers aim to set out the issues as well as analysing the drivers, implications and solutions, before taking you through the next steps and setting out our position on the issues.
Download our Marketing and sales fusion paper or view any of our historical research papers.
Surveys
Marketing Rewards
Marketing Rewards is a comprehensive survey of pay and benefits trends in the UK marketing industry. It’s published annually by leading pay and benefits consultancy Croner on behalf of The Chartered Institute of Marketing.
Members are asked to supply salary and benefits information, which is then analysed by company size, age, business sector and region. There is also a unique opinion survey covering motivation, job security and satisfaction.
The survey is a useful tool to benchmark a particular role for an appraisal or job interview, or for wider job evaluation purposes.
Download a free infographic of the latest Marketing Rewards survey.
Members and non-members can purchase the full survey from Croner Reward using the Marketing Rewards Survey order form.
