Case studies

Studying real life case studies gives you an insight into how marketing and business work and therefore helps you learn more effectively.

Creativebrief

The Creativebrief is a unique service connecting clients with the marketing and advertising services they need, and has joined forces with The Chartered Institute of Marketing to offer members and students access to their resources. With an archive of over 1200 case studies and around 5100 advertising and marketing companies in the their database this is an essential research tool for anyone working or considering a career in the marketing and communications industry.

Use this resource to:

• Research case studies. Gain an understanding of what's in a brief and how that translates to the finished creative and campaign - be it television advertising, a digital campaign or a PR and media event. The case studies cover every sector and discipline.
• Research the range of advertising and marketing organisations out there. It's not all about the big, network agencies. There are literally thousands of organisations specialising in different areas e.g. digital, print, TV, multi-media, experiential marketing and many more. The type of firm that matches your needs, personality and interests could be a smaller niche provider or working in an area you haven't considered.

CIM library resources

Books
Reports
Articles