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Black Friday leads to Mega Monday
Last week’s Black Friday - an idea originating in the US where big discounts are offered to boost pre-Christmas demand - started the seasonal shopping frenzy with retailers in the UK. This included John Lewis, which reduced its prices by up to 50%. One branch of Asda was reportedly cleared of electrical goods, including tablets priced at £49, in just minutes. Not satisfied with Black Friday the UK also has ‘Cyber’ or Mega Monday, probably the busiest shopping day of the year. Visa Europe was predicting online transactions in excess of 7.7m, a 16% increase on last year. More than 3.5m orders were placed with Amazon on Cyber Monday last year and Britons are expected to spend around £10.5 billion online during December.
Retail Week, 29 November 2013, pp1,8; The Daily Telegraph, 2 December 2013, p16; The Independent on Sunday, 1 December 2013, pp16-17; The Guardian, 2 December 2013, p3
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