Shape the Agenda has been created to help drive forward debate on the major issues that concern marketers and the marketing profession. The Agenda Papers are already provoking much talk in the marketing press and spirited responses from marketers. Our hope is that Shape the Agenda becomes a forum for marketers to air their views and share their experiences.
To let us know your thoughts on the issues raised click here, or fill in the optional fields below and send us your comments.
Your views
Shape the Agenda is just wonderful. It gives a platform to everybody expressing their views on a particular subject. This gives one-touch access to the members on a particular matter, with different dimensions to it.
Roopa Nandi
The Marketing and Morality paper is fantastic - spot on and so timely.
We are fast reaching a watershed where people who insist on morality in business will become the majority and companies who fail to respond will fail outright.
I have always believed that marketing should have driven the CSR agenda from the outset, and it is an indictment on our profession that we failed to do so.
We now have an opportunity to use the increasing demands of consumers for a moral stance as a platform to regain some of our lost influence.
Brett Sadler, Managing Director, The Transformer Partnership Ltd
Shape the Agenda has played a major role in helping me with the generation of ideas and understanding marketing in-depth. It has helped me with my work and my Institute exams!
Eileen Low, Marketing Assistant, Matrix Sdn Bhd
Shape the Agenda is a great resource. Real brands for real people was a powerful revelation for me!
Andrew Wasswa Nsubuga, Operations Manager, Joint Medical Store (Uganda)
The 'You talkin' to me?' document, which was recently published on the Shape The Agenda Website, is truly excellent.
The statement, which states that ‘Today the door is closed unless the consumer says it is open’, is very true of today’s messaging market.
Marketers need to take a greater responsibility when contacting and targeting customers and potential consumers.
The article is correct in saying that 'good communication is about being two-way and interactive' it is now all about hitting the right person, with the right message at the right time in the CORRECT FORMAT!
Their are various communication channels available to marketers today, therefore offering your customers a variety of messaging formats in which to receive your communications is easier than ever. This allows marketers to integrate a full mix of marketing techniques, and offers the consumers a choice of formats, which will best suit their various lifestyles.
Robin Marchant, UK Marketing Manager, Xpedite
Marketing by consent will not only save the customers time but also the Marketers'. In other words, by targeting the right audience with the right message via the right communication channel in the correct format will save the Marketer a lot of cost. This will make the Marketing budget go a long way, as well as make marketing performance measurement a lot easier.
George Eric Gyamfi-Osew, Marketing Director, Ghana National Lotteries
Shape the Agenda is fantastic.
It is not very easy to target the right audience with the right message, finding the perfect communication, and when you live in a country that in a year has gone through an economic crises with a referendum and an election in three months it is not very easy at all.
Margaret Buhagiar, Marketing and Sales Manager, Salesian Press