Tim Ambler Senior Fellow in Marketing, London Business School
Simon Anholt A renowned expert on “the theory and practice of creating brand strategies for countries, cities and regions”.
David Aaker Aaker’s most recent book is Brand Leadership (with Joachimsthaler, 2002). The text argues that classic brand management is being replaced by the brand leadership model
H. Igor Ansoff
Recognised as the founding father of strategic thinking, Ansoff was one of the first people to understand the need for the concept of strategic management, developing the Ansoff Strategic Management Paradigm (most marketers will be more familiar with the Ansoff matrix).