This practical SEO training course shows how to plan your search engine optimisation, keyword research, competitors, measurement and both onsite and offsite tactics that will increase natural search traffic and resulting customers. It will show delegates how to use SEO tactics to win new customers, ensure existing customers are able to find what they are looking for and to create profitable and sustainable online business.
This workshop follows on from our introductory Search Engine Marketing course.
Who should attend?
Marketing or web managers who are required to plan and implement an SEO program in both B2B and B2C markets. They will either have experience of planning and running SEO programs, or have attended our one day introductory Search Engine Marketing course.
To maximise the value of the course, delegates can bring access to their own Google Webmaster Tools and Google Analytics accounts and raise any SEO programme specific issues.
Graham Hansell has over 18 years’ experience in Search Marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first website optimisation company. Graham is very experienced in planning and executing everything from short burst PPC campaigns through to large global search marketing programmes. He excels in delivering his wide experience to delegates within an easy to understand framework and using practical real world examples.