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SEM - Advanced SEO Training

Plan and execute an advanced SEO program with real returns on investment

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This practical SEO training course shows how to plan your search engine optimisation, keyword research, competitors, measurement and both onsite and offsite tactics that will increase natural search traffic and resulting customers. It will show delegates how to use SEO tactics to win new customers, ensure existing customers are able to find what they are looking for and to create profitable and sustainable online business.

This workshop follows on from our introductory Search Engine Marketing course.

Benefits to you and your company


Who should attend?

Marketing or web managers who are required to plan and implement an SEO program in both B2B and B2C markets.  They will either have experience of planning and running SEO programs, or have attended our one day introductory Search Engine Marketing course.

To maximise the value of the course, delegates can bring access to their own Google Webmaster Tools and Google Analytics accounts and raise any SEO programme specific issues.

What you’ll learn

  • The four principle SEO signal groups that drive success in natural search.
  • Content; links; users; trust.
  • Keyword and SEO research.
  • How to build an ROI model.
  • Identify the existing strengths of your website and see how to improve them.
  • Apportioning SEO spend.
  • Collecting, measuring and managing SEO reporting.
  • The right SEO mix for your market.
  • Building your own SEO toolbox.
  • SEO copywriting.
  • Integrating social media into your SEO program.
  • Selecting and working with an SEO agency.
  • Optimisation for web, video, shopping etc.

Course content

Delivery style


Course director

Graham Hansell has over 18 years’ experience in Search Marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first website optimisation company. Graham is very experienced in planning and executing everything from short burst PPC campaigns through to large global search marketing programmes. He excels in delivering his wide experience to delegates within an easy to understand framework and using practical real world examples.

Need to train a team?

All our courses can be delivered in-house to teams of people (5+). call us on +44(0)1628 427250 or enquire to find out more.

Professional Marketing Standards


1 day


Digital Capability





7 hours



Member price:


*Prices shown are exclusive of VAT. Prices include tuition, course materials, lunch and refreshments.

Contact us today

or call us on +44(0)1628 427200