Christopher Masters
Trustee
Christopher Masters, MBA, DipM, MCIM, ACIB, Chartered Marketer joined the Board of Trustees in January 2012 and is a Director of Masters Consulting Limited.
Until December 2011 Christopher was the International Director of BD and Marketing at SJ Berwin, an international law firm, as well as a member of their International Management Committee.
He previously held senior marketing, BD and strategy roles at Linklaters, Reuters, Visa Europe and KPMG.
At KPMG he was a principal strategy consultant and was at the forefront of helping organisations develop links between their marketing activities and the realisation of change - typically using Balanced Business Scorecard style approaches to help understand the impact of marketing decisions taken on customers and profitability.
Christopher has worked extensively in Europe, South East Asia and North America.
Christopher specialises in services marketing such as law firms, banks, and insurance companies and has helped organisations identify practical delivery alternatives and solutions. Christopher started his early career in banking and has a banking diploma, a marketing diploma and an MBA.