2015 Digital Summit

The 2015 Digital Summit covers topics that matter the most to today’s digital strategy leaders. Don't expect to hear the latest thinking on SEO, social analytics or online advertising – there are plenty of other events and training courses that deal with these issues.  Instead, we're elevating the debate towards digital transformation journeys, building digital capability across the business, 'connecting the dots' with truly integrated campaigns and looking to a future in a mobile world. Over the last two years, more than 600 senior marketers have joined us to hear from expert industry speakers - and this year is no different.

Our 2015 speakers include:

Anne Godfrey
Anne Godfrey
Chief Executive CIM
×

Anne Godfrey

Anne Godfrey MA (Hons) DipLaw FCMI FCIM was appointed Chief Executive of CIM in August 2012.

Previously CEO of the GTMC Anne has had leadership roles in a diverse range of membership organisations including the Law Society, where she was director of commercial and membership services and the CBI where she was commercial director.

Specialising in change management within the not for profit space, she has extensive experience of delivering challenging targets harnessing the skills, knowledge and passion of members, staff and external stakeholders.

Previously Anne's career in academic and professional publishing included senior sales, marketing and product development roles for publishers including Prentice Hall and Thomson Reuters.

Pete Markey
Pete Markey
CMO Post Office
×

Pete Markey

Pete Markey is Chief Marketing Officer at The Post Office. Previously he was Chief Marketing Officer at RSA Group, responsible for brand development, acquisition, customer and digital marketing. Pete was previously Marketing Director of More Th>n.

Prior to this, he was Onetel Head of Marketing for 3 years. Pete has also worked at the AA and British Gas in various marketing communications and brand roles.

Pete is an experienced Director, having worked across a range of disciplines including marketing, sales, e-business, operations and strategy.

Pete graduated from Southampton Solent University with a BA Hons in Corporate Communication and is a CIM Chartered Marketer. He completed a 2 year MBA at Ashridge Business School in 2009.

Daniel Rowles
Daniel Rowles
Author, trainer and voice of the Digital Marketing Podcast
×

Daniel Rowles

Daniel has been working in Digital Marketing for the past 16 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer and an associate professor at Imperial College and Cranfield School of Management.

Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from start-ups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L'Oreal and Warner Bros.

He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, Managing Director of TargetInternet.com and an award winning author for publisher Kogan Page (Mobile Marketing 2013, Digital Branding 2014).

Daniel's training and consultancy is backed up by many years of real world experience planning and implementing digital campaigns. Daniel prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques.

His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.

Highlights:

  • 16 Years Experience in Digital Marketing
  • Chartered Institute of Marketing Course Director
  • CEO TargetInternet.com
  • Certified Google Squared Trainer
  • Econsultancy Trainer of the Year 2012
  • Associate Professor Imperial College & Cranfield School of Management
  • Published author: Mobile Marketing , Digital Branding
  • Host of The Digital Marketing Podcast - Top 10 iTunes Business Podcast
  • Judge of the CIM Marketing Excellence Awards 2010-2014
  • Keynote speaker CIM Digital Summit 2013/2014
Dave Coplin
Dave Coplin
Chief Envisioning Officer Microsoft UK
×

Dave Coplin

Dave Coplin is the author of two books on the need to rethink the usage of technology in the modern world. He is currently the Chief Envisioning Officer for Microsoft UK and an established thought leader on the role of technology in our personal and professional lives. He has worked across a wide range of industries and customers, providing strategic advice and guidance around the intersection of a modern society and technology both inside and outside of the world of work.

His latest book, 'The Rise of the Humans' provides a call to action for both individuals and organisations to harness not hate the digital deluge, to rise up and take back control of the potential that technology offers our society.

Dave Coplin can be found on:

  • Twitter - @dcoplin
  • Website - www.theenvisioners.com
Ash Roots
Ash Roots
Director of Digital Direct Line Group
×

Ash Roots

Ash is a creative and commercial senior leader with more than 15 years of experience helping start-up and established companies take advantage of the internet to drive financial and customer goals. 

Across websites, applications, social-media, mobile and digital content, he has been responsible for transforming businesses by creating digital solutions that drive marketing, e-commerce, CRM, self-service, brand and commercial goals.

For the past two years, Ash has been the Director of Digital at Direct Line Group and in this time has built an in-house digital services team and led the successful launches of new apps and consumer websites. Ash joined Direct Line Group from Three UK, where he was Head of Online.

Ash graduated from De Montfort University, Leicester, with a 1st Class Bachelor's degree in Multimedia Design.

Specialities:

  • Setting digital strategy and direction
  • Building and leading teams
  • Finding solutions that challenge the norm
  • Turning ideas into action within fast growth, challenging, environments
  • Establishing new working practices and culture while still maintaining a down-to-earth human approach
Andy Crang
Andy Crang
Marketing Director Sky Movies
×

Andy Crang

Andy joined Sky, the UK’s biggest pay TV provider, in 2009.

He has responsibility for the brand, product, digital and sales in his role as Marketing Director of Sky Movies, which he took up in 2012, following 3 years as Head of Customer Strategy.

Previously, Andy spent 9 years at the no. 1 media agency in the UK, MediaCom.  There he helped develop marketing strategy for brands including Muller, GSK, Shell, VW group, Universal, Sky, Direct Line Group, Prudential & IG Group.  He credits a great deal of his current approach to the knowhow he gained when working with these organisations.

Andy has an Economics degree and is, of course, a qualified Chartered Marketer.

Spencer Berwin
Spencer Berwin
Managing Director, Sales JCDecaux
×

Spencer Berwin

Spencer Berwin is Managing Director of Sales at the UK’s largest outdoor advertising company.  As a member of the UK board of JCDecaux, Spencer presides over an award-winning sales team that delivers innovative out-of-home campaigns on retail, roadside and rail.

At JCDecaux, Spencer launched the first digital billboard – The M4 Torch, brought ad serving to digital screens at Tesco based on dunnhumby clubcard data, launched the premium billboard sector Premiere and developed the award winning huge screen – motion @ Waterloo – bringing national fame with huge brand experiences - Jurassic World at Waterloo being the latest example.

With the company being the market leader in both Classic Outdoor and Digital Outdoor, JCDecaux is at the heart of outdoor advertising.

Thomas Brown
Thomas Brown
Director, Strategy and Marketing CIM
×

Thomas Brown

Thomas is Director of Strategy and Marketing at CIM, where he leads strategy, brand, marketing and propositions, innovation, research, content and publishing, creative services, and the project management office. In a nutshell, Thomas and team are focused passionately on creating value for customer, and value for the bottom-line. A wood-for-the-trees kind of guy, he's passionate about marketing and digital transformation, capability development and how customer focus can drive growth and performance. He writes regularly for, or is covered on, in and by Bloomberg TV, BBC News, The Times, The Daily Telegraph, The Independent, Marketing, Marketing Week and The Financial Times, amongst others. When not staring at his whiteboard, he can be found on Twitter @ThinkStuff attempting to be humorous, insightful or both.

Thomas Brown can be found on:

  • Twitter - @ThinkStuff
Martin Fewell
Martin Fewell
Director of Media and Communications Metropolitan police
×

Martin Fewell

Martin joined the Metropolitan Police in September 2012 after 25 years in journalism.  He currently runs the Directorate of Media & Communications. DMC responsibilities include dealing with the media, running marketing & advertising campaigns on crime prevention, recruitment & counter-terrorism, internal & change communications and external relations with key stakeholders such as MOPAC & the Home Office.

His career began after leaving university in 1986 with a degree in Politics & Philosophy. He joined the BBC as a local radio trainee reporter in 1987, working for BBC Radio Manchester, BBC Radio Cornwall and BBC Radio Solent.   He later worked for The World at One, The World This Weekend, BBC News 24, Newsnight and the One O'clock News. He joined ITN – which makes Channel 4 News - as a Programme Editor in 1998, and went on to produce the programme’s coverage on 9/11. As Deputy, his role included the development of digital media, legal and regulatory compliance and leading organisational change.  He was Deputy Editor of Channel 4 News for ten years, during which time the programme won consecutive International Emmys for coverage of the Iraq War and the Madrid train bombing, two BAFTA awards for best news coverage and a host of honours from the Royal Television Society.

About

Introducing the Digital Summit

The 2015 Digital Summit is part of CIM's flagship Summit series. Now in its third year, this one-day conference is a 'must' for marketing, digital and agency professionals.

With insights and real-world learnings from industry leaders and top thinkers, you'll leave more informed, more inspired and better connected - after all, you'll be spending the day with more than 300 like-minded, forward-thinking marketers.

Marketing in a digital world

Much has changed in the decade since Google, Facebook, Twitter and LinkedIn started to permeate our lives and our work but for many organisations, digital remains somewhat siloed. At Cannes 2014, Unilever's Marc Mathieu argued the marketing industry is still putting too much emphasis on digital as a separate category, rather than integrating it across the business and 'marketing to people in a digital world' - and this is the focus of our 2015 Digital Summit.

Don't expect to hear the latest thinking on SEO, social analytics or online advertising - there are plenty of other events and training courses that deal with these issues.

Instead, we're elevating the debate away from digital marketing as a siloed, narrow idea - focusing on digital transformation journeys, building digital capability across the business, 'connecting the dots' with truly integrated campaigns, and looking to a future in a mobile world.

30 September 2015

Conference date

CIM member price: £199 + VAT

Non-member price: £250 + VAT

:

Contact us: events.organiser@cim.co.uk

:

To book or make a payment: +44 (0) 1628 427 340

:

For general enquires & group discounts: +44 (0) 1628 427 037

Programme

    • 08:30
    • Registration
    • 09:00
    • Welcome and opening comments
    • , Chief Executive, CIM
  • Chapter one: Understanding digital disruption
    • 09:05
    • Opening keynote: The realities (and opportunities) of digital disruption
    • , CMO, Post Office Group
    • 09:35
    • State of the nation: 2015's key digital developments
    • , Author, trainer and voice of the Digital Marketing Podcast
    • 10:05
    • Re-thinking marketing in a digital world
    • Chief Envisioning Officer, Microsoft UK
    • 10:35
    • Interactive Q&A and discussion with chapter one speakers
    • Chaired by Director, Strategy and Marketing, CIM
    • 11:00
    • Coffee break and networking
  • Chapter two: What you can do about it - driving digital transformation and 'connecting the dots'
    • 11:30
    • Case study: Digital transformation in action - year three
    • Director of Digital, Direct Line Group
    • 12:00
    • Case study: Harnessing digital to drive engagement and change culture
    • TBC
    • 12:30
    • Case study: Connecting the dots - true digital integration
    • TBC
    • 13:00
    • Interactive Q&A and discussion with chapter two speakers
    • Chaired by Director, Strategy and Marketing, CIM
    • 13:20
    • Buffet lunch and networking
  • Chapter three: Expert insights on the future in a digital and mobile world
    • 14:30
    • Expert insight: A mobile future
    • TBC
    • 14:45
    • Expert insight: The business case for digital innovation
    • TBC
    • 15:00
    • Expert insight: There's no such thing as 'traditional' versus 'digital'
    • TBC
    • 15:15
    • Your questions answered: audience led panel discussion
    • Chief Envisioning Officer, Microsoft UK - Chief Executive, CIM - Chaired by
    • 16:05
    • Fireside chat: Thriving on digital disruption
    • Director, Strategy and Marketing, CIM
    • 16:25
    • Closing comments
    • Director, Strategy and Marketing, CIM
    • 16:30
    • Drinks reception, canapés and networking
    • 17:45
    • Summit closes

30 September 2015

Conference date

CIM member price: £199 + VAT

Non-member price: £250 + VAT

:

Contact us: events.organiser@cim.co.uk

:

To book or make a payment: +44 (0) 1628 427 340

:

For general enquires & group discounts: +44 (0) 1628 427 037

Venue

  • The BP Lecture Theatre
  • The British Museum
  • Great Russell St
  • London
  • WC1B 3DG

CIM member price: £199 + VAT

Non-member price: £250 + VAT

:

Contact us: events.organiser@cim.co.uk

:

To book or make a payment: +44 (0) 1628 427 340

:

For general enquires & group discounts: +44 (0) 1628 427 037

Why attend?

Learn from the best

Hear case studies and expert insights from the biggest digital names in the industry. It’s not just about listening though, you’ll also have the opportunity to engage with our industry specialists in interactive Q&A sessions, an audience led panel discussion, networking and a fireside chat to finish. 

Build your network

With over 300 digitally focused attendees, Digital Summit is the perfect event to connect with relevant marketing professionals face to face. Talk shop with vendors, discuss industry trends with fellow marketers and network with Digital Summit’s sharpest minds.

With over 250 organisations to engage with over our networking breaks and drinks reception, it’s an opportunity not to be missed.

Hosted by the hub of the marketing industry

Digital Summit is organised by CIM, the world’s leading professional marketing body. Voice of the marketing community and the hub of marketing knowledge – this is the event to attend.

Bank those CPD hours!

Already a member? Build your CPD bank with attendance at Digital Summit and become more recognised in your marketing career. Find out more about our CPD programme here.

Incredible value

You get access to all of the speaker sessions, networking events, refreshments, lunch and canapés from just £199+VAT.

Want to send the team? Don’t blow the budget and contact us for a group discount. +44 (0) 1628 427 037

Recharge your batteries and get inspired

We all need to recharge our batteries. Get out of the office and spend time with other professionals who are excited and ambitious about the digital marketing field.

The chance to exchange ideas and gather new ones will help you change your perspective on your work, sparking new inspiration.

A day at Digital Summit will leave you heading back to the office feeling refreshed, engaged and innovated.

We'll see you there!

Book your place

Don't miss your chance to hear direct from our stellar line-up of guest speakers, not to mention the opportunity to build your network with more than 300 like-minded peers.

Places at the 2015 Digital Summit are limited and available on a first-come, first-served basis. Ticket prices include access to the full-day conference, along with all refreshments and lunch.

CIM member price: £199 + VAT

Non-member price: £250 + VAT

:

Contact us: events.organiser@cim.co.uk

:

To book or make a payment: +44 (0) 1628 427 340

:

For general enquires & group discounts: +44 (0) 1628 427 037

Top