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The Chartered Institute of Marketing

News and Events

Annual National Conference

Marketing in challenging times - what every business needs to know

11 November 2008 

Vista Suite, Crowne Plaza Birmingham City Centre, Birmingham, UK

UK businesses are confronted with an increasingly difficult economic climate and can expect a stormy ride over the next couple of years.

Professional marketers have a real responsibility in guiding their companies through this uncertain period. By analysing, anticipating and addressing changes to your markets and customers, you can better prepare your organisation for these more challenging times.

Marketers who keep up to date with their knowledge and skills will be those best placed to make the most of the opportunities ahead – help your organisation scale to new heights and build long-term competitive advantage.

Sharpen your marketing theory and practice as senior marketing practitioners examine four key areas:

Each topic will then be supported and demonstrated through real-life, successful case studies.

Benefits to you

  • Stay one step ahead – know the latest thinking
  • Employ the best techniques – put into practice what you have learned
  • Educate your team – share knowledge and improve your colleagues’ effectiveness

Benefits to your organisation

  • Develop competitive advantage – differentiate yourself from your competitors
  • Motivate employees – maximise your workforce’s contribution and commitment
  • Increase marketing effectiveness – get a higher return on your marketing investment

So book your place now. Alternatively, call +44 (0)1628 427120 or email cimevents@cim.co.uk.