CPD update
Marketing working without sales would be like a pen with no ink, and vice versa. At least that's what we're considering in this month's update and in our next research paper.
Ahead of the research paper launch, our Head of Insights discusses the debate around the integration of sales and marketing teams. In addition, three Fellows of the Sales Leadership Alliance (SLA) have contributed articles to this update which consider the sharing of goals, alignment of thinking and the impact of change.
Read the articles by Todd Snelgrove, Professional Global Executive with the SKF Group; Nick Porter, European Sales and Marketing Director with Iron Mountain; and Jeremy Noad, Global Manager for Customer Management Excellence with The Linde Group to learn more.
The event to launch this research paper will take place in London on 30 November and is free to Chartered Marketers.
Legal update
Using price as a differentiator can be an approach where Sales and Marketing agree or are aligned, but having pages of small print or compulsory conditions may lead to customer confusion and competitor aggression. See what happened when Asda claimed to be 10% cheaper than other supermarkets and how the ASA dealt with complaints.
Technology update
What exactly are the black and white clusters and what do they mean to marketing and sales professionals?
Events, Resources and Training
As with every update, we have collated topic specific resources, events and training courses that you may be interested in. You can also view all of last years' CPD updates in one handy file (CPD updates 2010-11) and this years' updates so far (CPD updates 2011-12) for your reference.
Please contact us on +44 (0)1628 427273 or at charteredcpd@cim.co.uk if you have any queries regarding this update or your membership.
By reading all the articles in this month's update, you can claim one hour of CPD under category 9 (private study).
