Earning CPD hours

Notes

• The total amount of combined hours claimed under categories 7, 8, 9 and 10 should not exceed 28 hours annually
• Where study time is in excess of 35 hours, additional time may not be carried forward as a credit for the following year’s CPD
• Please keep copies of your record card and supporting evidence
• The maximum number of hours that may be claimed is 3.5 hours per half day and seven hours per full day
• All supporting evidence must state your name and the date that the activity took place

1: Qualification studies

All qualifications awarded by The Chartered Institute of Marketing are eligible for CPD hours, as are all other marketing, sales or business-related qualifications awarded by Government-recognised educational institutions.

Evidence required: A copy of your qualification certificate or a letter of attendance signed by your tutor.

Maximum hours that may be claimed under this category: 35

 

2: Short training courses and workshops

Training courses and workshops aimed at developing your marketing or business knowledge and competence are eligible for CPD hours. They can also take the form of distance learning training programmes.

Evidence required: A certificate of attendance or a signed letter of attendance from your course tutor.

Maximum hours that may be claimed under this category: 35

 

3: Language training

Recognised awards that will benefit your professional development are eligible for CPD hours.

Evidence required: A copy of your certificate, letter of attendance signed by your tutor, or a letter from your employer stating the training is useful to your work.

Maximum hours that may be claimed under this category: 35

 

4: In-company development

The following are eligible for CPD hours:

• Training undertaken as part of a planned, in-company development scheme
• Promotion and appraisal — recognition will be given for your development within an organisation for which up to eight hours may be claimed
• Project work — company-specific projects to recognise the interaction between marketing and other business disciplines in support of the organisation’s strategy. For example, cross-organisational working, launch of a new website or new market entry plan

Evidence required: A certificate of achievement or a letter from your employer and, where appropriate, an outline of the project(s).

Maximum hours that may be claimed under this category: 35

 

5: Imparting knowledge

The writing of published books, papers, journals or articles for sales or management-related subjects can qualify you for CPD hours. Other methods of imparting knowledge will be considered on a case-by-case basis.

Evidence required: Copies of books, papers, journals or articles.

Maximum hours that may be claimed under this category: 14, or 35 for books

 

6: Mentoring

We recognise the value of members passing on their knowledge to others. The following activities are eligible for CPD hours:

• Mentoring/coaching others to allow for the effective dissemination of knowledge
• Part-time teaching by non-academics

NB. Consultancy work and projects undertaken on behalf of clients are excluded.

Evidence required: A letter from the individual being mentored or from the educational establishment.

Maximum hours that may be claimed under this category: 21

 

7: Conferences and exhibitions

The following are eligible for CPD hours:

• Organised by The Chartered Institute of Marketing
• Conferences or exhibitions accredited by The Chartered Institute of Marketing
• Organised by other marketing or job/industry-related organisations

Evidence required: Your booking/confirmation letter or name badge.

Maximum hours that may be claimed under this category: 10

 

8: Contribution to the community

The following are eligible for CPD hours:

• Our national, regional, branch and industry group committees/working parties
• Committees of other marketing organisations
• Job-related committees outside your own organisation, eg trade association
• Society contributions such as charity work and School Governor

Evidence required: A copy of the minutes or a letter/email confirmation from the organisers.

Maximum hours that may be claimed under this category: 8

 

9: Private study

We define private study as learning new skills and/or improving marketing/management performance and knowledge.

The following are eligible for CPD hours:

• Online research, including information extracted from our marketing resources
• Learning new job-related skills
• Reading marketing and sales-related publications

Evidence required: Where applicable, evidenced by noting the source, date and documenting the relevance of the information obtained.

Maximum hours that may be claimed under this category: 8

 

10: Development events

Marketing or business-related participative development events and seminars, but excluding social events and meetings that form part of your normal job role.

The following are eligible for CPD hours:

• CPD events organised by our branches or Market Interest Groups
• Events run by other marketing or business-related organisations, including those from other professional bodies

Evidence required: A certificate of attendance or a copy of agenda/minutes of meetings.

Maximum hours that may be claimed under this category: 21