• CoBrowse
  • November 15, 2016

    6:00 PM - Gloucestershire

    *This event has been cancelled*

    This evening event will introduce and explore engagement with the hard to reach generation Y and generation Z audiences.

    The first session will introduce the concept of generational differences, look at why brands are keen to engage with teens and young adults and how millennials and screenagers are disrupting the market.

    The second session will provide a case study of how local fashion brand SuperDry became a global success and how they have engaged with youth audiences.

     The third session will feature a millennial panel, giving you the opportunity to ask questions on brands, influences and much more.

    Speakers:

    Debbie Scott, Spark and Bangle, Education and Youth Marketing Consultant. Debbie is a freelance marketing and research consultant specialise in the youth and education marketing. Debbie was previously Head of Insight and Head of Education for UCAS Media, the commercial services arm of UCAS and has a wealth of experience with the Higher Education sector. Debbie now helps education providers understand new audiences and advises suppliers on the higher education sector.

    Fran Pearce, Global Market Manager, SuperGroup Limited. Millenial Panel.

    CPD duration: 2 hours

    CPD category: Insights

    Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:00. If you are a non-EU resident, please contact the Network Support team to make your booking.

    This event has now passed
    The Growth Hub
    University of Gloucestershire
    Oxstalls Campus
    Longlevens
    Gloucestershire
    GL2 9HW
    United Kingdom

    Add to calendar Calendar icon

    Sector: Non-specific

    Region: South-West
    Map link: click here

    Speakers: Debbie Scott & Fran Pearce

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £15.00
    • Studying member: £15.00
    • Student: £25.00
    • Non-member: £25.00

    The price shown includes VAT. To notify us of any special requirements, please contact the Network Support team.

    Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.