• CoBrowse
  • October 13, 2016

    6:00 PM - Gloucestershire

    Brand communications are not just for consumer-facing companies with fancy advertising campaigns, the relationship between brand and culture lies in the values of an organisation, how they are lived ‘from the inside out’, and the reputations they have earned. Gemma McGrattan, Director at Synergy Creative, recent proud winners of the Institute of Internal Communications Best Agency Award and CIPD Best Consultancy Award, will share the latest research and insights. Gemma will give you a behind-the-scenes look at the people experience strategies of Synergy’s clients including ODEON & UCI Cinemas. Gemma will also explore: • What’s the role of leadership in shaping culture and communicating the brand? • Who takes responsibility for ‘living the brand’ in your organisation? • What steps can we take as marketers to harmonise brand, culture and reputation in pursuit of our organisations’ goals? CPD duration: 1.5 hours CPD category: Brand Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:00. If you are a non-EU resident, please contact the Network Support team to make your booking.

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    The Growth Hub
    University of Gloucestershire
    Oxstalls Campus
    Longlevens
    Gloucestershire
    GL2 9HW
    United Kingdom

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    Sector: Non-specific

    Region: South-West
    Map link: click here

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    Speaker Information

    Speakers: Gemma McGrattan

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £15.00
    • Studying member: £15.00
    • Student: £25.00
    • Non-member: £25.00

    The price shown includes VAT. To notify us of any special requirements, please contact the Network Support team.

    Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.