Making digital marketing work for you

September 05, 2016

9:30 AM - Leeds

This low cost, interactive digital marketing workshop will enable delegates to write a digital marketing plan for their business using online resources available from CIM Marketing Expert.

The workshop is aimed at people with only a basic understanding of digital marketing and little or no formal training – it is ideal for those running or involved in a micro or small business that have responsibility for digital marketing as well as other business activity.

The following will be covered during the workshop:-
•    What is digital marketing?
•    Online presence
•    Digital customers
•    Digital objectives and strategy
•    Developing customer focused websites
•    SEO (search engine optimisation) essentials
•    Inbound content marketing
•    Social media marketing
•    Email marketing
•    Advertising online
•    Analysis/measurement

Attendees who are not currently members of CIM get a three month trial of Marketing Expert included in the delegate price. Delivered by CIM Accredited Study Centre tutors with practical experience from SPA Professional Academy.  

CPD duration: 5.5 hour
CPD category: Digital Capability

Registration and networking is from 09:30, the session starts at 10:00 and finishes at 16:00. If you are non-EU resident please call the Network Support team to make your booking.