*Cancelled* South West Tourism Conference

November 04, 2016

9:00 AM - Bristol

*This event has been cancelled*

Join tourism marketers from across the region for a full day conference (programme attached) exploring topical marketing challenges, through a combination of useful case studies and practical insights. The day features seven speakers, all at the forefront of their marketing sector or discipline, who will impart inspiration, ideas and new skills to take away. The programme includes:

Deep and meaningful - Tony Berry, Visitor Experience Director, National Trust
Tony will explore how attractions need to change over the next few years to attract audiences who are looking for more personal and meaningful experiences.

Time to get mad about branding - Gary Moss, Chairman, Brand Vista
Gary will discuss why building attraction or destination brands requires alignment to a vision and the passion to overcome the diverse interests of stakeholders, to deliver a compelling experience through the key touchpoints.

Gloucester Services - it’s the Journey not the Destination; Danny Martin, Group Head of Brand and Communications, The Westmorland Family and, Nicola Wildin, Local Food Sourcing Manager, Gloucester Services
Danny and Nicky will explain how The Westmorland Family do business and how they connect with their 10 million customers who pass through the services every year.
                                   
My crown is called content – the importance of the destination narrative; Kathryn Davis, Head of Tourism, Destination Bristol
Kathryn will explore the evolution of destination marketing; why we tend to follow our own path and why partnerships and collaboration are critical.

The power of psychographics; Andrew McIntrye, Director, Morris Hargreaves McIntyre
Andrew, will explain how psychographic segmentation can offer us new ways to build our audiences and our brands. Deeper than demographics, it replaces transactional marketing with powerful emotional connections.

Restaurants are not about food and wine… Luke Bishop, Managing Director, Polpo Ltd
Luke will explore why the immediate focus is always the food and wine, but actually, it’s the people that create culture, ambience and that sense of "je ne sais quoi" every great restaurant has.

There will be time for networking. Lunch and refreshments are included in the delegate rate (Full programme attached). Registration and networking is from 09:00, the conference starts at 10:00 and finishes at 16:00. If you are non-EU resident please call the Network Support team to make your booking.

CPD duration: 5 hours
CPD category: Strategy

The day before this event there will be an opportunity to visit and tour Tyntesfield to learn about the National Trust’s approach to marketing prior to our tourism conference. A discount is available for those looking to attend both the Tourism conference and Tyntesfield A National Trust approach to Marketing and visitor experience event on the 3 November 2016. To book both events please call the Network Support team on +44 (0)1628 427340.