Facebook for business results

September 21, 2016

9:00 AM - Edinburgh

If you are spending hours on Facebook without anything to show for it, ‘Facebook for business results' should be a must-attend event for you. This full-day workshop will show you how to establish the essential 'know', 'like' and 'trust' ingredients necessary before customers will do business with you and how you can move your fans towards becoming paying customers.

The workshop is packed full of useful hints and tips as well as practical assistance, setting delegates on the right path towards Facebook mastery. Whether you are a Facebook marketing novice or an advanced user, this workshop will turbo-boost your knowledge, helping you achieve real results for your business.

The workshop will cover:

What's working now on Facebook
How to set up a Facebook sales funnel
How to optimise your personal profile page for business results
How to set up and run a successful Facebook group
How to use Facebook analytics to improve performance
How to build a relevant fan base
How to engage your readers through newsfeed optimisation
An introduction to Facebook ads
Integrating Facebook and email marketing
An introduction to Facebook Live

Refreshments and lunch are provided in addition to a business 'Spotlight’ section where delegates will have the chance to have their Facebook page reviewed, giving them clear action steps of what they need to do to implement a successful Facebook strategy.

CPD duration: 6 hours
CPD category: Digital capability

Registration and networking is from 09:00; the event starts at 09:30 and finishes at 16:00. If you are non-EU resident, please contact the Network Support team to make your booking.