Nothing lasts forever? Consumer-brand relationship fading

September 28, 2016

6:00 PM - Birmingham

Much research and managerial attention has been devoted to understand how valued relationships between customers and brands can be maintained. Prof Heiner Evanschitzky’s recent research challenges conventional wisdom, showing how and why some consumer-brand relationships endure while others fade for no obvious reasons.  It further shows typical consumer-brand relationship trajectories and sheds light on what marketers can do to revive relationships.

The first part of the session will explain the key issues, challenges and solutions; the second part will be an interactive discussion.

CPD duration: 1.5 hours
CPD category: Brand

Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:00. If you are non-EU resident, please contact the Network Support team to make your booking.