Events & Networking

November 22, 2016

9:00 AM - Swindon

Behind every great campaign lies a great brief.

A well-researched, well-written brief ensures that everyone involved in a campaign knows exactly what to do, there’s no doubt that sloppy briefing and moving goal posts wastes both time and money. A brief provides a clear starting point and destination. By knowing what success looks like, a written brief also ensures measurement.

This workshop examines the creative process and shows you how to maximise the chances of a ‘right first time’ response.

This session aims to help you:
• Understand the role of the brief in the creative process.
• Recognise a good brief from a bad one.
• Understand how to write a single-minded proposition.
• Know the importance of understanding your target audience.
• Know the core elements of an effective brief.

The theory and practical elements of this workshop apply to briefs for both traditional and digital marketing campaigns.

Who should attend?

This course is designed for client-side and agency-side marketers who are responsible for the planning and implementation of marketing campaigns.

Speaker: Luan Wise is an independent marketing practitioner, with 15 years’ experience in full service agency, client side and consultancy roles. In 2012 Luan achieved Chartered Marketer status and was nominated on of the UK's Top 50 Creative Freelancers by industry publication The Drum. In 2015 Luan was included in Insider South West's 42 under 42 list of the region's brightest business talent. LinkedIn also named her amongst the Top Five best connected marketers.

CPD duration: 3.5 hours
CPD category: Integrated marketing communications

Registration and networking is from 09:00; the event starts at 09:30 and finishes at 13:00. If you are non-EU resident, please contact the Network Support team to make your booking.