Integrity is not optional

November 09, 2016

6:30 PM - Buckingham

This presentation explores the practicalities of turning corporate social responsibility (CSR) strategies into front line marketing reality. The concepts and models that will be presented are based on John Luff’s global marketing, CSR and brand management experience in an always-on internet world where geography is history.

The objective is to help practitioners embed CSR into their marketing strategy in order to:
• Achieve stronger relationships with all stakeholders
• Identify, organise and promote credentials with integrity
• Drive down costs and increase revenue
• Build brand equity

The session will be low on theory and high on practical experience in a field where practical experience of combining brand, operational –“red in tooth and claw” - marketing and CSR management is difficult to find. Many examples will be drawn from experience in sectors where responsible marketing strategies determine success or failure e.g. gaming, gambling and financial services.

Speaker: John Luff specialises in helping organisations identify and promote their brand, CSR and sustainability credentials, he is a frequent worldwide speaker on these topics and founded UK based Sustainable Marketing in 2004.

Previously John was Head of Global CSR and Head of Global Brand for BT (British Telecom). In these roles he helped BT achieve its third top rating on the DOW Jones Sustainability Index.

John is an alumnus of the prestigious Prince of Wales Business and the Environment programme, associate faculty member of the CIM, a founding member of the Superbrands CSR Advisory Panel, a judge for the Green Awards and a member of World Lottery Association responsible gaming Independent Assessment Panel.

John is also a member of the Editorial Board of the Responsible Gambling Review and a Trustee of the charity “Relate” and former Secretary of the British Psychological Society’s Occupational Psychology Division.

CPD hours: 1.5 hours
CPD category: Strategy

Registration is from 18:30, the event starts at 19:00 and finishes at 20:30. If you are a non-EU resident, please contact the Network Support team to make your booking.