• CoBrowse
  • November 16, 2016

    9:00 AM - Northampton

    Marketing is critical in delivering high quality and differentiated products and services that offer real value to targeted customers. This workshop will cover various concepts of importance for today’s marketers, including:

    • The value of strategic planning
    • Marketing orientation to improve organisational effectiveness
    • Understanding and managing the internal and external environments
    • Developing your value proposition
    • Targeting the right customers through CRM, KAM & SAM
    • Product and customer portfolio analysis
    • Creating sustainable competitive advantage

    Whilst this workshop will be based on established marketing concepts and frameworks, the emphasis will be on the practical application of these in the workplace. Your development will be enhanced with useful, applicable case studies and discussion. At the end of the workshop you should have an understanding of the key concepts and tools to improve your own and your organisation’s effectiveness.

    This workshop is designed for those with less than two years’ experience in a marketing function, or work within another function wanting to understand your relationship with the marketing department - and help them to contribute more to the marketing strategy, this is the workshop for you.

    This session with be lead by Dr Stephen Castle. Stephen is Director for both the MBA and strategic marketing modules at the University of Northampton. He has over 28 years industry experience in international sales, marketing and partnership management in the pharma/biotech industries.

    CPD duration: 3.5 hours
    CPD category: Strategy

    Registration is from 09:00; the event starts at 09:30 and finishes at 13:00. If you are non-EU resident, please call the Network Support team to make your booking.

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    Holiday Inn Express Northampton - Collingtree Suite
    Junction 15 M1
    Loake Close, Grange Park
    Northampton
    Northamptonshire
    NN4 5EZ
    United Kingdom

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    Sector: Non-specific

    Region: Midlands
    Map link: click here

    Speakers: Dr Stephen Castle

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £65.00
    • Studying member: £65.00
    • Student: £65.00
    • Non-member: £95.00

    The price shown includes VAT and refreshments.If you have any special requirements please contact the Network Support team.

    Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427 340.