The challenges of using consumer data

October 20, 2016

4:00 PM - Bristol

This is the first in a series of Marketing Forums for senior marketers, it will include a consumer perspective, and show what they feel is appropriate and not, and where the line should be drawn. How much data are people willing to give up in order to get personalised service from companies and when do they feel marketers overstep the mark?

In this session Steve Woolley, Head of External Affair for The Chartered Institute of Marketing, will share research from marketers to demonstrate how seriously they take issue of consumer data and data protection? Do marketers keep customers at the heart of their thinking to develop long-term engagement and trust, or cross boundaries for short-term gains?

There will also be case study demonstrating the use of data to deliver business growth. Followed by a panel discussion and debate on the challenges of using data for example:

• How can senior marketing leaders ensure that their organisation use data in a responsible manner that keeps the consumer front of mind

• How can senior marketing leaders use consumer data to build consumer trust and confidence and improve the customer experience

• How can senior marketing leaders ensure that their organisation stay on the right side of the law and avoid data breaches and ensure that all marketers in their team understand the key elements about the changing law in this area.

This event is restricted to Chartered Marketers, Fellows and members of the Levitt Group. Members of The Levitt group are welcome to bring a guest(s).

CPD category: Digital integration
CPD duration: 2 hours

Registration and networking is from 16:00; the event starts at 16:30 and finishes at 18:30. If you are non-EU resident, please contact the Network Support team to make your booking.