Why direct mail is still relevant in 2016

November 30, 2016

6:00 PM - Kendal

Mail provides tangibility, longevity and substance to our marketing messages, which achieves a cut through in a world dominated by the bombardment and proliferation of digital messaging. The Royal Mail has done extensive research into the effectiveness of direct mail as part of a multi-channel strategy, and its relevance is still as important in today’s digital age as it was in the late 20th century.

The session, presented by Louise Scanlon from Royal Mail, will be relevant to SMEs, marketers and small business owners and managers. Louise will review and assess some of the myths about mail - it’s too expensive, you can’t measure it, it’s too difficult, it’s only suitable for older people etc. and challenge those barriers to prove that direct mail can be a highly cost-effective marketing medium. She’ll also show how to build an effective direct mail strategy for your business,
how mail (door drops, direct mail and catalogues) can help you build your business and outline hints and tips for those who are new to mail and those who are more experienced.

Louise is a Direct Mail Media Specialist with Royal Mail Market Reach and works with businesses from all sectors, big and small to help them get the best possible results from the mail medium.  She has extensive Direct Marketing experience gained at companies such as Tesco.com, Capital One, Barclays Bank and The Co-operative Bank. Louise ran her own marketing teams delivering integrated marketing campaigns using both digital and traditional media including catalogues and direct mail. She’s also run her own business for two years and so can sympathise with business owners, the huge demands on their time, and understand the complexity of managing marketing in the SME environment as well as for large enterprises.

CPD duration: 1.5 hours
CPD category: Integrated marketing comms

Registration is from 18:00; the event starts at 18:30 and finishes at 20:00. If you are non-EU resident, please call the Network Support team to make your booking.

This event is kindly sponsored by The Candidate.