Events & Networking

March 09, 2017

6:00 PM - London

*This event has been rescheduled from the 23 February 2017*

We all understand the importance of the words and images we use and our tone of voice when crafting marketing communications. But if you operate in international markets are you able to create content that bridges linguistic and cultural gaps?

This event will look at the importance of localisation, not just copy translation, and what you need to know about international SEO. We will also look at how a deep understanding of different cultures is a key ingredient for success in both international and domestic markets.

Speakers

Gytha Lodge is an experienced copywriter with both creative writing expertise and a strong marketing and publications background. She heads up the international copywriting team at Alpha, which creates materials for numerous high-profile clients across the financial, retail, marketing, luxury, eCommerce, technology, security and educational sectors. Her team also produces content to showcase the talents of the Alpha translation, localisation, QA, audio-visual and DTP teams.

Susannah Poulton is an International Communication Advisor at the Department for International Trade (formerly UKTI). She advises companies on how to trade successfully with overseas markets and ensure they are communicating effectively and efficiently with potential customers and key-stakeholders. She has extensive experience delivering tailored advisory sessions, culture and language workshops and masterclasses.

Both before and after the presentations you will have an opportunity to meet and network with other professional marketers. Food and refreshments are included in the price.

Professional Marketer Series of events -

This is the fourth event in our new Professional Marketer Series of eight events that will be run over the next few months. They are designed to enhance both the marketing skills and management capabilities of marketers aspiring to reach the highest level of our profession.

Each event will feature a session on one of the three core skills - Insights, Strategy and Championing the Customer - or eight technical skills that form the basis of the CIM’s Professional Marketing Competencies:

1. Risk and Reputation Management
2. Brand
3. Integrated Marketing Comms.
4. Digital Integration
5. Product Management
6. Monitoring and Measuring Effectiveness
7. Customer Experience
8. Partnership Marketing

The second session at each event will focus on one or more of the Behaviours that marketing professionals need to be able to demonstrate in order to contribute to the achievement of business goals. These are:

Influencing - Collaborative – Responsible - Financially Literate – Inspiring – Innovative – Challenging – Entrepreneurial - Commercially Aware – Creative

Attending all eight or multiple events will help you to build your knowledge, competence and authority as a professional marketer and contribute significantly to your Continuing Professional Development and gaining or maintaining Chartered Marketer status.

For more information on the Professional Marketing Competencies and CPD visit the CIM website.

CPD category: Digital Integration
Duration: 1.5 hours

Registration and networking is from 18:00; the event starts at 18:30 and finishes at 21:00. If you are non-EU resident, please contact the Network Support team to make your booking.