• CoBrowse
  • March 22, 2017

    6:00 PM - London

    The success of affiliate marketing starts with a well-planned programme – get it right and you can boost web sales, generate leads and improve online brand reach, while avoiding the many pitfalls that can befall the unprepared. In our first session CIM Course Director Graham Hansell will offer a guide on how to work with partners to develop a successful performance marketing strategy.

    In our second session we look at how a well-designed workspace environment can encourage and inspire collaborative working. Chris Moriarty, Managing Director, UK & Ireland at Leesman will reveal the elements that make up great workspace design, how to improve effectiveness and performance and what drives activities such as collaboration and innovation. He will also discuss how working in an agile way is more difficult than it appears and why some spaces aren't working at all.

    Speaker

    Graham Hansell is Founder and Managing Director of Sitelynx. Graham has built a reputation as a leading authority on the planning, implementing and future direction of search and social marketing. He is currently a Course Director for The Chartered Institute of Marketing, running courses on Digital, Email, Social Media and Search Marketing. His long standing philosophy that “Profit by being Found” and methodology of planning across Owned, Paid and Earned media delivers a swift return on investment for his clients.

    Chris Moriarty is Managing Director, UK & Ireland at Leesman. The company measures the relationship between organisations, people and place and the Leesman Index is now the largest independent source of workplace effectiveness data in the world.

    Both before and after the presentations you will have an opportunity to meet and network with other professional marketers. Food and refreshments are included in the price.

    Professional Marketer Series of events -

    This is the fifth event in our new Professional Marketer Series of eight events that will run through to June. They are designed to enhance both the marketing skills and management capabilities of marketers aspiring to reach the highest level of our profession.

    Each event will feature a session on one of the three core skills - Insights, Strategy and Championing the Customer - or eight technical skills that form the basis of the CIM’s Professional Marketing Competencies:

    1. Risk and Reputation Management
    2. Brand
    3. Integrated Marketing Comms.
    4. Digital Integration
    5. Product Management
    6. Monitoring and Measuring Effectiveness
    7. Customer Experience
    8. Partnership Marketing

    The second session at each event will focus on one or more of the Behaviours that marketing professionals need to be able to demonstrate in order to contribute to the achievement of business goals. These are:

    Influencing - Collaborative – Responsible - Financially Literate – Inspiring – Innovative – Challenging – Entrepreneurial - Commercially Aware – Creative

    Attending all eight or multiple events will help you to build your knowledge, competence and authority as a professional marketer and contribute significantly to your Continuing Professional Development and gaining or maintaining Chartered Marketer status.
    For more information on the Professional Marketing Competencies and CPD visit the CIM website.
    CPD category: Partnership marketing
    Duration: 1.5 hours

    Registration is from 18:00; the event starts at 18:30 and finishes at 21:00. If you are a non-EU resident, please contact the Network Support team to make your booking

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    Westminster Business School
    University of Westminster
    35 Marylebone Road
    London
    NW1 5LS
    United Kingdom

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    Sector: Non-specific

    Region: London
    Map link: click here

    Speakers: Various Speakers

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £18.00
    • Studying member: £12.00
    • Student: £12.00
    • Non-member: £24.00

    The price shown includes VAT. Refreshments will be provided. To notify us of any special requirements, please contact the Network Support team.

    Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.