April 25, 2017
- 9:00 AM
Services marketing is different from traditional product marketing. This session combines both input and discussion to create an interactive learning environment that supports understanding and application of key marketing concepts and frameworks. Contemporary examples will be provided to show how marketing principles and best practice are applied.
The session covers:
• The nature of services marketing
• Challenges for service marketers
• Understanding your markets and customers
• The expanded marketing mix
• The selling proposition
• Managing physical evidence
Luan Wise has 15 years’ experience in business-to-business (B2B) marketing across agency, client-side and consultancy roles. Luan is vice chair for the CIM's South West board and trustee for the Communication, Advertising & Marketing (CAM) Education Foundation.
CPD category: Insights
Duration: 3.5 hours
Registration and networking is from 09:00, the session starts at 09:30 and finishes at 13:00. If you are non-EU resident, please call the Network Support team to make your booking.
- Studying member:£95
To speak to a member of our Network Support team, call us on +44(0)1628 427340.